The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
Jaqueline Cristian is the first Romanian player to qualify for the second round of the 2025 Australian Open. She claimed a hard-fought victory against Croatia's Petra Martic in the first round on January 13, winning in three sets 6-2, 4-6, 7-6 (10/7). Monday's match lasted two hours and 35 minutes, according to
Romanian authorities in the seaside town of Costinești, on the Black Sea coast, have commissioned the widening of the beach to about 100 meters in width and 2.7 kilometers in length, with new breakwaters to protect against storms. In total, five breakwaters will help the resort deal with tides, currents, and waves. Moreover, after the […]
The Consulate General of Romania in Los Angeles, western United States, will resume activity after authorities stated that the area is safe from further fires. Despite the return to normal, new evacuation warnings are not ruled out if the situation requires it, according to Romanian officials. Large-scale wildfires raged through the famous city, burning down large […]
Low-cost carrier Wizz Air announced a new international route connecting Romania’s Cluj-Napoca to Castellón, Spain. Tickets are available on the airline’s website and mobile app, with fares starting at EUR 19.99 (RON 99). The new route will begin operations on April 11, 2025, with flights scheduled on Mondays and Fridays. Starting June 16, flights will […]
Bucharest's National Arena brought in roughly EUR 1.2 million in revenue in 2024, hosting a total of 43 events, mayor Nicușor Dan announced. The events hosted by the capital city's main arena last year included 28 domestic and international football matches, as well as three major concerts featuring globally renowned artists such as Coldplay and Ed […]
Several tens of thousands of people, according to AUR estimates as many as 100,000, participated on January 12 in a rally in Bucharest organized by the nationalist party Alliance for the Union of Romanians (AUR) against the annulment of the result of the first round of the presidential elections. It was the second rally after […]
