The retail media market in Romania will exceed 10 million euros in 2024, after 7.5 million euros last year, according to a specialist analysis published on Tuesday.The growth of this market by more than 30%, year-on-year, is reflected in the growing number of retailers developing and consolidating their offerings, sizing their dedicated teams and allocating investment budgets to scale revenues, say Footprints AI experts, a Romanian technology company.According to retail media revenue calculations, which do not include trade marketing budgets, in 2023, retail brands' costs with search media and social media for the same results (traffic or conversions) will have increased 34% to 36% compared to 2022. At this rate, retail media is estimated to reach a share of around 25% of digital advertising budgets over Social Media and Search Media in the next five years.Internationally, retail media investments will exceed TV and CTV (Connected TV) budgets in the next 4-5 years, and the estimate takes into account the expanding potential customer base for retail media platforms, which target mid-sized companies to complement their portfolios in verticals as diverse as electronics and beauty, but also in the financial sector.On the other hand, Footprints AI's development plans for this year will be supported by budgeted investments of 500,000 euros, which will be directed into marketing and sales operations supporting the company's partnerships with UST, Microsoft, etc.Footprints AI is the Romanian technology start-up that develops and commercialises one of the world's most advanced retail media platforms, offering a simple and highly affordable way to convert anonymous traffic into profitable customers for retailers with a physical presence using advanced Artificial Intelligence technology.In 2023, Footprints AI launched the largest retail media network in Romania in three months, in partnership with Profi and alongside the integrator Retail Media Hub (RMH).Brands that place advertising in this network can expect 3-5 times more monetization efficiency compared to collaborations with other advertising networks, including new media platforms - Google or Meta - and traditional media - radio or TV.
AQUILA (BVB: AQ), the market leader in the field of integrated distribution and logistics services for consumer goods in Romania and the Republic of Moldova, reported an 11% increase in revenues in the first quarter of 2024 compared to the same period last year, to RON 624 million (EUR 125 mln). However, the company’s net […]
Emil Sâncrăian and Bogdan Haș, two former managers in top companies in the pharma and medical device industry, have started a business that will bring new perspectives to the medical industry in Romania. The two entrepreneurs have set up Global Med Care, a project that promises to redefine standards in the Romanian medical field. Focusing […]
Romanian prime minister Marcel Ciolacu stated during Thursday's government meeting that "some retailers have reduced product quantities but kept prices equally high.” He asked state authorities and regulators to conduct checks into the matter. The executive will also implement regulations following the French model, with visible indications of quantity reductions and modifications in terms of […]
New mortgage loans worth approximately EUR 1.1 billion were granted in the first three months of 2024, up about 29% compared to the level of Q1 2023, according to a market report released by financial consultant SVN Romania | Credit & Financial Solutions. Refinancings, conversions, transfers, and restructurings were excluded from this volume. In total, […]
The European Bank for Reconstruction and Development (EBRD) and the Bucharest Stock Exchange (BVB) will work together to review the Romanian market’s corporate governance code, aligning it with recent regulatory changes and updated global standards. The initiative is designed to help listed companies improve their governance and reporting quality. The reviewed Code will be aligning […]
Thing, the beloved character on Netflix’s hit show Wednesday, will be played by Romanian actor Victor Dorobanțu in season 2 as well. The first season of the show was shot in Romania, but production for the second season moved to Ireland. Thing was chosen by the production team to be the "influencer" sharing all the […]
