More than a year after the liberalization of the electricity market and regarding the debates in the public space related to the increase of bills, Reveal Marketing Research carried out a market study on this topic. Which product categories have undergone price changes in the last period compared to the same period last year? Top categories of products that have undergone price changes According to Reveal Marketing Research data, all product categories are now more expensive compared to last year. The top of the price changes is dominated by fuels, the electricity / gas bill and food products as the services that have become more expensive recently (82%). Increases that respondents also recorded were in the case of products for home construction / furnishings (79%), travel / vacations (74%), medicines / supplements (72%) and costs for services such as telephony, internet, insurance, etc. (69%). On the other hand, body hygiene products, clothing and accessories are indicated by a small number of respondents as being more expensive than last year. By gender, according to centralized data, women mostly report that the products that have become more expensive compared to the same period last year are food products (86%), while men consider that the fuel is more expensive now (80%). Millennials without relationships (18-30 years old) and young professionals (25-35 years old) have noticed only a small increase in all the products and services analyzed, while traditional families have noticed more increased prices for all products. The national opinion regarding the price increase of products and services More than half of the people interviewed in this study believe that this year prices will increase the most on the electricity / gas bill (79%), followed by food (74%) and fuel prices (74%). Millennials and young professionals have stated to a lesser extent that they anticipate an increase in the price of all products and services, while adults without a partner (35-55 years old) have stated that they anticipate an increase in the price of most products with significant differences. Regarding the forecasts for more expensive services, respondents believe that electricity services (85%), natural gas (83%) and running water (67%) will become more expensive this year. Product categories with budget discounts In any economic crisis, no matter its cause, consumption gets smaller and people look more closely at prices and the way they spend their money. Therefore, as a result of the continuous price increases for almost all product categories, romanians say that they have started to be more cautious in the purchase of clothing (59%), the costs for fuel and other services – telephony, insurance, etc. – (50%), electronics, computers (49%), travel / vacation (49%). *** About Reveal Marketing Research Reveal Marketing Research is a full-service market research company, specialized in marketing research, sociological studies, customer insight, business strategy and market development. With expertise in over 20 industries, Reveal Marketing Research believes that market research is the basis for the right decisions and brand positioning. Qualitative and quantitative solutions have been helping companies in Romania and Europe for 13 years now.
Romania, which for years ranked last in the EU for packaging waste recycling, now stands at the forefront of Europe’s circular economy, proving that a country with initially fragile infrastructure can implement, in record time, one of the most effective collection and recycling systems in Europe. This rapid transformation is taking place in a European […]
Tucked inside Radisson Blu Hotel, Bucharest, Ginger Sushi Bar & Lounge marks the turn of the year with an intimate New Year’s Eve dining experience built around a multi-course tasting menu. From 19:00 onwards, guests are welcomed to a carefully paced evening that blends Japanese inspiration with premium ingredients, from scallops and Wagyu to Chilean […]
Romanian non-profit Dăruiește Viață has completed a new renovation project at the “Louis Țurcanu” Emergency Children’s Hospital in Timișoara, upgrading the Pediatric Onco-Hematology Transplant Unit to modern medical standards. The investment, worth approximately EUR 150,000, was funded by Linde Gaz Romania and Atos Global Delivery Center. The organisation has been working with the Timișoara hospital […]
The multimedia exhibition Aici Se Vede Jazz (Here You Can See Jazz), set to open at SAC Berthelot in Bucharest, explores how jazz found its way in the pre-1990 Bucharest and “the contemporary ways to listen, visualize, perform and relate artistically to its world of sounds and ideas.” Bucharest had improvised studios, rehearsals with the […]
Aon Romania, part of the global group Aon plc, draws attention to the urgent need for structured solutions to protect trade receivables in an economic context characterized by high volatility and geopolitical uncertainty. The subject was central to the discussions at TRADE CREDIT TALKS - Receivable Protection in the Age of Volatility, where business leaders […]
Bucharest’s shopping centres posted mixed financial results in 2024, with major discrepancies between the city’s largest malls and mid-sized retail centres, according to financial analysis platform RisCo.ro. The data shows contrasts in profitability and turnover, as well as significant losses among some of the capital’s biggest retail projects. AFI Cotroceni recorded the highest turnover of […]
