Rituals cosmetic brand, with over 10,000 employees in 43 world countries and a portfolio of 800 products, which entered Romania with its own store in the Fall, is now extending in the local market to a second store in Sun Plaza, Bucharest. The first store opened in the Mega Mall, a commercial center in Bucharest. Until now, products had been sold vis Douglas, Sephora network. The company was set up in 2000 in Amsterdam, and is now present in cities like London, Paris and Hong Kong with its own 1,185 stores, 4,200 sales points in other stores, five spas and the first Mind Oasis in the world, in Amsterdam. Rituals opened in 2023 similar locations in Antwerp, Barcelona, Frankfurt and Paris. The brand is found and headed by the Dutch Raymond Cloosterman.