Romaqua Group: 7% growth and achievement of Superbrand status in 2024

For Romaqua Group, the year 2024 was a good year, with objectives being met despite all the difficulties faced by the business environment. The turnover slightly increased (by 7%), mainly due to good market results. Both the mineral water market and the soft drinks and beer markets, where Romaqua Group is active, registered slight growths.   Considering that prices have risen, putting even more pressure on consumers’ purchasing power, it is remarkable that this upward trend has occurred. The prices of raw materials and utilities increased, leading to a chain reaction that resulted in higher selling prices. Romaqua Group partially absorbed this wave to minimize the impact on consumers.   The year 2024 marked the introduction of the SGR tax, which imposed a cost (0.5 lei/unit) and especially created discomfort for consumers due to the return of packaging. Romaqua Group aligned with the collective effort aimed at protecting the environment.   In the mineral water market, the growth in volumes of carbonated mineral water was significantly higher compared to still mineral water, and the growths achieved by Romaqua Group were at least at the level of global market growth. Summer events and the favorable season contributed to the recovery of the beer market, which also showed an upward trend. Over the last 20 years, Romanians have demonstrated a strong passion for beer consumption. For 2025, the goals include consolidating market growth, continuing investments in new production capacities tailored to market demands, as well as in environmental protection (increased production of alternative energy, actions to protect exploitation areas, etc.).   Main Challenges for the company this year: adapting to unforeseen but anticipated changes stemming from Romania’s political and social uncertainties. Securing information and data in the context of increasing cyber risks.   Investments already initiated at the end of last year continue in the factories in Sebes and Borsec. These projects include investments in logistics and production capacities worth over €20 million, carried out in partnership with BT.   The Superbrand status was obtained following votes from the Superbrands Council, consisting of 30 specialists who selected eligible brands from a list of 698 brands across 30 business categories. The criteria considered were quality, trust, market differentiation, and ESG.   “We are very happy and proud that both the brands in Romaqua Group’s portfolio are awarded and recognized, as well as the company that takes care of them. Despite constant challenges in the business environment, the company is on an upward trend, and the premises indicate this will continue in the coming period,” said Mihaela Draghici, PR Director of Romaqua Group. Romaqua Group has over 2,200 employees distributed across 7 factories in Borsec, Bucharest, Busteni, Sebes, Stanceni, and has strong brands in its portfolio, such as the natural mineral waters Borsec and Stanceni, the oligomineral natural mineral water Aquatique, the soft drinks Giusto, Giusto Natura, and the beers Albacher and Dorfer.