SIGNAL IDUNA continues its consolidation strategy on the Romanian market with a new repositioning campaign

SIGNAL IDUNA continues its consolidation strategy on the Romanian market and launches the repositioning campaign of the brand "Cu siguranță, totul e posibil". With solid experience and a dedicated team, SIGNAL IDUNA undertakes the commitment, through its two health and life insurance and general insurance companies, to provide a complete range of insurance solutions, covering all needs, both for individuals and for companies and their employees.

With the celebration of 15 years of presence in Romania, SIGNAL IDUNA, the leader of the health insurance market in Romania, has marked a significant step in its evolution, becoming an insurance provider that meets any protection needs of Romanians. For families, the insurer provides financial protection for serious illnesses, surgeries, and treatments, as well as CASCO and travel insurance, as well as insurance for home and belongings or professional liability for various categories of professionals. For companies, SIGNAL IDUNA offers protection solutions for health, life, and accident coverage for employees, but also covers essential aspects of businesses, from important equipment to the physical structures of buildings or constructions, ensuring comprehensive coverage.

The central message of the campaign, "Cu siguranță, totul e posibil," reflects SIGNAL IDUNA's determination to provide specialized and personalized solutions tailored to the specific needs of each client. This message carries two equally important aspects: it underscores the importance of security in various life situations and encourages people to live worry-free if they have insurance protection. The campaign approach reflects a firm promise of partnership, offering confidence through the proposed insurance solutions and solid support in the face of the unpredictable. SIGNAL IDUNA is committed to standing by clients, partners, and employees in any situation.

"In the context of a rapidly changing world, we reaffirm our commitment to flexibility and agility, reflected in continuous investments in technology and human resource development. Through this campaign, we aim for every client to be fully informed that SIGNAL IDUNA offers specialized, personalized, and accessible solutions that meet their diverse needs. Our values - ambition, quality, and safety - become tangible in the services we provide. We are determined to build a secure and prosperous future where insurance becomes essential for protecting the lives, health, and belongings of all Romanians," stated Tiberiu Maier, CEO of SIGNAL IDUNA.

The new approach of the communication strategy highlights the importance of awareness regarding insurance for protecting life, health, and property. The varied and flexible insurance offers can now be customized to fit everyone’s needs. Additionally, easy access to these services, available through mobile applications, is simple and convenient, providing customers with flexibility in managing them, from anywhere and anytime. Thus, the new slogan, "SIGNAL IDUNA. “Exact ce am nevoie", emphasizes the attention given to the diverse demands of the audience and the commitment to providing exactly the necessary solutions for protecting the health, property, and future of each SIGNAL IDUNA client.

The information provided by KomuniK