Romanians have adapted their purchase behavior, in the context of a high inflation rate. Thus, 38% of them choose to buy the products they need online in order to better control their monthly budget, according to Innoship technology startup which developed a delivery management platform for online stores worldwide. The company shows that in 2021 Romanians bought, on the average, goods of 17 million euros per day, while for 2022 they estimate an increase of 5-10% compared to 2021 when 6.2 billion euros were recorded. That was the main conclusion resulting from the analysis of over 100 online shops. An important factor for online shops is the expedition policy. “A rapid delivery process and the flexibility of multiple delivery options offered at checkout will encourage online purchases, thus increasing sales. Through the services offered by Innoship we lay at the retailers' disposal varied delivery methods, adapted to each collaborator's specific and especially to their customers' needs,” says Daniel Nicolae, Innoship founder. Fixed point delivery, same day delivery, delivery at a certain hour or 24 hour delivery became very popular lately. The purchase experience makes the difference between medium and long term. Competitive online stores are those that succeeded in investing in technologies which improve the customers' perception and answer their dynamic needs. Difficulties faced by Romanian traders when they manage their businesses are mainly increased competition (21% of retailers) and product supply and delivery (18%), VTEX data show ( digital trade platform). Product images count for 83% in the purchase decision, followed by description and specifications (82%) and customer reviews (75%), according to 2018 data supplied by Emarketer.com. “Online shops need a good marketing strategy to be where customers are. But, beyond marketing, products and experiences offered are important. A good marketing strategy is not enough to attract customers if you promote a low quality product or service,” said Denis Sgarbura, head of content strategy DWF. The analysis showed that online shops need additional support to increase their businesses and remain competitive. So the idea of launching a Guide for e-Commerce managers was born, including 28 recommendations with case examples from over ten retail, web design, UX, SEO, PPC campaigns, process optimization, law and logistic for sales increase made in collaboration with VTEX, OLX, GpeC, DWF, easySales, Senior Software, Ecommasters, bpv Grigorescu Stefanica and Arilog. Set up in 2019 by Daniel Nicolae, Andrei Paul, Dan Ungureanu and Robert Tanase, Innoship is a technology startup speeding up deliveries for online shops. Gapminder capital venture fund and Catalin Grigorescu are also investors at Innoship. The company is the biggest aggregator for delivery options in Romania and intends to become a European leader. Now Innoship integrates 65 couriers in 15 countries. The team has 18 members and continues to expand.
Unanimously adopted, the Nordis Law marks a decisive moment for Romania’s residential market. It introduces a set of rules designed to protect buyers, hold developers accountable, and reduce speculative risks, with a strong focus on transparency and stability. Under the new legislation, the reservation fee cannot exceed 5% of the property value, reservation contracts cannot […]
Via Dobrogeana, a planned trail covering the southeastern part of the country, aims to offer travelers the opportunity to explore the region's cultural and ethnic diversity. The trail will be about 850 km long, stretching from the 17th-century Sfânta Precista Monastery in Galați to Ialomița County. Via Dobrogeana will be a mixed route. In addition […]
Police and prosecutors carried out 25 searches in Romania and Italy on Tuesday, November 18, aiming to dismantle a group made up of four families, who allegedly sexually exploited, mainly in Italy, more than 30 victims. After the searches, 19 people were detained, and two others were placed under judicial control for forming an organized […]
Deep Purple, one of the most important rock bands in the world, is set to return to Romania for a concert on October 1, 2026, at the BT Arena in Cluj-Napoca. A giant in global rock, Deep Purple is one of the most appreciated bands in the world. The group boasts five decades of chart-topping […]
Profluo, a startup that automates a company's financial processes using AI, has attracted investment from corporate venture capital fund BCR Seed Starter, Inspire Capital, and other investors in a EUR 850,000 funding round. BCR Seed Starter, which led the round, invested EUR 500,000 in Profluo. The funding will support the company's plans to scale its […]
The Romanian film “Catane,” signed by Ioana Mischie, will have its world premiere at the International Film Festival of India, held annually in Goa. This year's edition is scheduled between November 20 and 28. The Romanian-Italian comedy stars Costel Caşcaval, Iulia Lumânăre, and Cristian Bota. The first screening of the film is scheduled for November 24. […]
