Romanians have adapted their purchase behavior, in the context of a high inflation rate. Thus, 38% of them choose to buy the products they need online in order to better control their monthly budget, according to Innoship technology startup which developed a delivery management platform for online stores worldwide. The company shows that in 2021 Romanians bought, on the average, goods of 17 million euros per day, while for 2022 they estimate an increase of 5-10% compared to 2021 when 6.2 billion euros were recorded. That was the main conclusion resulting from the analysis of over 100 online shops. An important factor for online shops is the expedition policy. “A rapid delivery process and the flexibility of multiple delivery options offered at checkout will encourage online purchases, thus increasing sales. Through the services offered by Innoship we lay at the retailers' disposal varied delivery methods, adapted to each collaborator's specific and especially to their customers' needs,” says Daniel Nicolae, Innoship founder. Fixed point delivery, same day delivery, delivery at a certain hour or 24 hour delivery became very popular lately. The purchase experience makes the difference between medium and long term. Competitive online stores are those that succeeded in investing in technologies which improve the customers' perception and answer their dynamic needs. Difficulties faced by Romanian traders when they manage their businesses are mainly increased competition (21% of retailers) and product supply and delivery (18%), VTEX data show ( digital trade platform). Product images count for 83% in the purchase decision, followed by description and specifications (82%) and customer reviews (75%), according to 2018 data supplied by Emarketer.com. “Online shops need a good marketing strategy to be where customers are. But, beyond marketing, products and experiences offered are important. A good marketing strategy is not enough to attract customers if you promote a low quality product or service,” said Denis Sgarbura, head of content strategy DWF. The analysis showed that online shops need additional support to increase their businesses and remain competitive. So the idea of launching a Guide for e-Commerce managers was born, including 28 recommendations with case examples from over ten retail, web design, UX, SEO, PPC campaigns, process optimization, law and logistic for sales increase made in collaboration with VTEX, OLX, GpeC, DWF, easySales, Senior Software, Ecommasters, bpv Grigorescu Stefanica and Arilog. Set up in 2019 by Daniel Nicolae, Andrei Paul, Dan Ungureanu and Robert Tanase, Innoship is a technology startup speeding up deliveries for online shops. Gapminder capital venture fund and Catalin Grigorescu are also investors at Innoship. The company is the biggest aggregator for delivery options in Romania and intends to become a European leader. Now Innoship integrates 65 couriers in 15 countries. The team has 18 members and continues to expand.
HILS Development has announced a EUR 200 million investment in a new large-scale mixed-use residential project in northern Bucharest, marking the company’s expansion into one of the capital’s most dynamic growth areas. The development, called HILS Nord, will span 10 hectares near Lake Șaulei and feature 2,705 apartments alongside green spaces, retail areas, and other […]
The “Dimitrie Gusti” National Village Museum in Bucharest is set to host the Saint Andrew Fair between November 29 and December 1, celebrating both the Day of Saint Andrew the Apostle, the Protector of Romania, and December 1, Romania’s National Day. The museum will set up small shops for skilled craftsmen who will bring traditional […]
The Japanese premium skincare brand Onshindo Osaka officially enters the Romanian market through its exclusive distributor, Pharma Brands, marking a new milestone in its European expansion strategy. Following its successful launch in Spain, the company aims to capitalize on the growing interest of Romanian consumers in premium skincare products with clinically proven efficacy and authentic […]
Honor appointed Kerr Cheng as the new country manager for Romania, placing him at the helm during a “key phase” of the brand’s expansion in Central and Eastern Europe. The company said Romania remains one of its most dynamic and strategically important markets in the region, and Cheng will be responsible for accelerating local growth […]
Romania has closed its participation in the 2025 Venice Architecture Biennale with the conclusion of Human Scale, the exhibition presented in the Romanian Pavilion at Giardini della Biennale and in the New Gallery of the Romanian Institute of Culture and Humanistic Research. Meanwhile, the project’s official catalogue has been made available to the public. The […]
The forests around the mountain city of Brașov and the Postăvaru Massif may be home to the largest densities of large owls in the world, according to a study by biologist Călin Vasile Hodor from Wildlife Management Consulting and professor Dan Traian Ionescu from the Faculty of Forestry Brașov, as quoted by BizBrasov.ro. The study […]
