Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Study GfK: the Romanians' purchasing power is half...

Study GfK: the Romanians' purchasing power is half of the European average

January 11, 2022

The Romanians have a purchasing power per capita of 7,453 euro at the level of 2021, 50% lower than the European average, shows the study GfK Purchasing Power for Europe.   Romania is 31st among the 42 countries included in the European top. The average purchasing power per capita in Europe in 2021 is 15,055 euro. Even so, th net average income available for inhabitant for each of the 42 countries included in the study varies significantly: Liechtenstein, Switzerland and Luxembour have the highest net average income available, while Kosovo, the Republic of Moldova and Ukraine register the lowest values of the average purchasing power.   Thus, the inhabitants of Liechtenstein have an available average sum of expenses and savings 34 times higher than the inhabitants of Ukraine.   As a whole, the Europeans have approximately 10.2 trillion euro for spending in 2021 for food, housing, services, energy, private pensions, insurance, holidays, mobility and consumption acquisitions. This corresponds to an average purchasing power per capita of 15,055 euro.   Thus, the purchasing power per capita has a nominal growth of 1.9% in 2021. In general, 16 out of the 42 countries interviewed are over the European average. This is in contrast with 26 countries whose purchasing power per capita is under the average - Spain, which at 14,709 euro/capita is slightly under the European average.   Similarly to France and Poland, Romania has a subtantial gap between the rich and the poor. Bucuresti, the capital city is the leader in top 10. This year, the inhabitants of Bucharest have an average purchasing power per capita almost 80% over the national average but still 8% under the European average.   The Bucharest inhabitants have a purchasing power three times higher than the inhabitants of the least rich county, Vaslui where the net available income represents approximately 56% of the national average and little under 28% of the European average.   In 2021 there were some changes in top 10: Sibiu and Brasov go five and six while Alba surpasses Prahova goes nine. All the counties in the top 10 have an average purchasing power per capita significantly over the national average. Constanta, goes 11 with a purchasing power per capital at approximately the same level with the national level, while the other counties have a purchasing power under the average.   The purchasing power represents the available income after taxes and charity contributions deduction and including any state aid received. The study indicates the levels of purchasing power per capita,per year, in euro and as index. The GfK purchasing power relies on the nominal income available for the population, which means that the values are not adjusted to inflation.   The figures are made on the basis of income and gains, statistics regarding the governmental benefits, as well as economic provisions supplied by the economic institutes.   The purchasing power of consumers cover expenses connected to food, transport, utilities, services, energy, private pensions and insurance plans, as well as other expenses, such as holidays, mobility and acquisitions.

The text of this article has been partially taken from the publication:
http://actmedia.eu/daily/study-gfk-the-romanians-purchasing-power-is-half-of-the-european-average/95400
Read in full - click here
Return & Recycle Insights – 2 Years of DRS in Romania

  The ECOTECA Association, in partnership with the Ministry of Environment, Waters and Forests, is organizing the conference “Return & Recycle Insights – 2 Years of DRS in Romania”, which will take place on 26 November 2025, between 09:00 – 13:00, at the Bucharest University of Economic Studies (ASE). The event will bring together representatives […]

Veranda Mall celebrates 9 years of growth and community with a vibrant winter season: new shopping options and a packed events program to bring the locals together

Nine years after opening its doors, Veranda Mall enters its most exciting chapter yet. What began as a project to breathe new life into the Obor neighborhood has evolved into one of Bucharest’s most beloved destinations for shopping, leisure, and connection. As it marks this anniversary, Veranda unveils a winter events lineup rich in culture, […]

BVB-listed winemaker Purcari reports higher revenues but lower net profit in first 9 months of 2025

Purcari Wineries (BVB: WINE), CEE’s leading wine producer, announced its financial results for the first nine months of 2025 on Friday, November 14. The company saw a decline of 1.46% in pretax EBITDA earnings from the similar period last year. Specifically, earnings decreased to RON 84.66 million from RON 85.92 million last year. Meanwhile, group […]

Darian Celebrates 35 Years of Consultancy – A “Co-Pilot” Experience Supporting Business Leaders in Making Informed Decisions, and Launches the Darian Tax Navigator Service

With a solid 35-year uninterrupted presence on the Romanian market, Darian—one of the longest-standing consultancy groups with fully Romanian capital—reaffirms its role as a strategic partner for the business environment. Darian marks this anniversary not through grand promises, but by strengthening its core working philosophy: acting as a “co-pilot” for complex decision-making. The company emphasizes […]

Romanian National Bank revises end-2025 inflation forecast upwards to 9.6%

The National Bank of Romania (BNR) revised its inflation forecast upward, from 8.8% to 9.6%, for the end of 2025. The institution anticipates that inflation will reach 3.7% at the end of 2026, compared to 3% in the previous forecast, according to data presented on Friday, November 14, by governor Mugur Isărescu. Compared to the […]

Romanian energy system operator Transelectrica reports 56% decrease in profit in January-September

The state-owned company Transelectrica (BVB: TEL), the operator of the Romanian national energy system, recorded a net profit of RON 183 million in the first nine months of the year, down 56% compared to the same period last year. Operating revenues fell by 2%, to RON 1.716 billion, mainly due to the decrease in revenues […]