Survey: 84% of Romanians feel the effects of economic changes in their lifestyle

  As many as 84% of Romanians say that the current economic situation of the country has directly influenced their lifestyle, reveals a survey conducted by Reveal Marketing Research released on Thursday.According to survey, in order to cope with the new living conditions, 49% of the respondents have reduced current expenses, such as food or clothing, 41% have postponed major investments, and 38% have given up vacations and other leisure activities.In the current climate, Romanians' mood and feelings are stirred, with the main feelings being worry (30%), insecurity (24%) and determination to find solutions (23%).Regarding the main challenges they face, most Romanians mention the increase in the cost of living (51%), followed by the level of taxes (20%) and the lack of predictability of the future (18%). In the case of young people aged between 18 and 34, however, 20% of them consider the lack of job or promotion opportunities as the main obstacle, as against only 10% in the entire sample. This difference is explained by the fact that young people are generally more mobile and open to looking for new opportunities, which makes them more sensitive to the current changes and limitations in the economy.About the near future, 45% of Romanians remain moderately optimistic, expecting the country's economy to recover, but the process will take more than a year. At the same time, 41% believe that the situation will not improve in the next 12 months and that things will continue to get worse.Romanians expect more useful and accessible products and services from companies (37%) and increased attention to their needs (32%).Romanians focus their expectations from companies on two main directions: offering more useful and accessible products and services (37%) and getting closer to consumers and their needs (32%)."The survey shows that Romanians directly feel the impact of the economic context on their daily lives, showing both concern and insecurity, as well as the desire to find solutions and adapt to the new conditions. For companies, the conclusion is clear: long-term success depends on offering relevant, accessible products and services and on communication close to the real needs of consumers," according to Reveal Marketing Research General Manage Marius Luican, quoted in the presentation of the survey.These expectations are also reflected in current consumer behaviours, where price (41%), sales and discounts (30%) and product quality or durability (15%) are the essential decision criteria. Consumers thus show a pragmatic approach geared towards controlling expenses.In addition, one in two Romanians has noticed changes in the way brands communicate lately. Most of them consider that they are more reserved and less visible (22%), others notice an intensified communication, but focused especially on discounts (19%), and 14% say that brands seem more attentive to people's real needs.Reveal Marketing Research is a full-service market research company, specialised in marketing survey, sociological studies, customer insight, business strategy, market development.The survey was conducted online between August 14-20 on a representative sample for the universe of people aged 18+, internet users, in urban areas. The sample size was 1,058 respondents, and the maximum sampling error is +/-3.1% at a 95% confidence level.