Tazz, one of the most important delivery platforms in Romania, part of the eMAG group, announces the signing of an agreement regarding the acquisition of its social parts by Wolt, a local commerce platform of Finnish origin with operations in 28 countries. The acquisition is expected to close in the next few months, subject to customary closing conditions and regulatory approvals. With a team of over 12,000 people, Wolt is owned by DoorDash in the United States of America.
“Tazz is a trusted and beloved platform in Romania, known for its local expertise and strong customer relationships,” said Miki Kuusi, CEO of Wolt and Head of DoorDash International. “By combining Tazz’s deep market knowledge with Wolt’s technology and operational excellence, we see great potential to elevate the experience for consumers and merchants across Romania. We’re excited for the deal, and look forward to the journey ahead.”
After the expected closing, the ambition is to roll out the Wolt brand and product in Romania. Wolt is committed to ensuring a smooth transition for Tazz’s existing customers, employees, and partners after the expected closing of the transaction.
“Tazz represents a success story in Romanian entrepreneurship and a business that has grown incredibly in a very short time. This was due to a very good team and the investment of eMAG, without which we would not have got here. As a next step, joining forces with Wolt represents an extraordinary opportunity,” said Alin Şerban, Tazz CEO. „Wolt is globally known for their best-in-class customer experience and their truly local approach. Through this partnership, we can enhance our offerings and provide even greater value not just to our customers, but also our merchants and couriers. We look forward to this new chapter of growth and success and we are very proud of the beautiful story we told with Tazz in Romania."
Tazz operates in over 35 cities across Romania and has a dedicated team of 260 people. In recent years, the platform has grown rapidly with strong selection in restaurant, grocery and retail. Tazz is also a member of eMAG’s prestigious Genius subscription program that provides customers with premium benefits. Wolt and eMAG have struck a partnership that ensures that Tazz customers will be able to enjoy the benefits of the Genius program also going forward.
“In 2019, eMAG became a shareholder in Tazz, a Romanian platform from Timișoara, with the ambition to develop it and transform it into a leader in the home delivery segment. We saw the potential of this business back then, as well as the team's strong desire to grow at an accelerated pace. Together, we created a success story that we are very proud of, which grew from 100 to 10,000 partners, and today it is ready to go to the next level. Tazz will remain part of Genius, with great offers and free delivery from restaurants and supermarkets," said Tudor Manea, Group CEO of eMAG.
Miki Kuusi, CEO of Wolt and Head of DoorDash International, added, “Romania is a market with great potential, and we are eager to get to know local communities – and the Romanian cuisine – better. We’re here to create new opportunities for merchants and couriers, and deliver the exceptional service that Wolt is known for worldwide.”
The information provided by KomuniK
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