Colosseum Mall and the Polish group LPP are expanding their partnership by opening two new stores in the shopping center, under the signatures of the international brands CROPP and HOUSE. LPP opened the largest Sinsay store in Romania at Colosseum Mall in the spring of 2022, covering an area of 2000 s qm. Now, it is strengthening its presence with two other significant brands from its portfolio, together occupying nearly 1300 s qm. Doinita Ilie, Head of Leasing at Colosseum Mall, stated, "The opening of CROPP and HOUSE stores at Colosseum Mall reflects our commitment to the continuous growth of our retail portfolio and the consolidation of our position in the local market, as well as the outstanding performance of the LPP group within our shopping center. We eagerly anticipate offering our customers the opportunity to discover the new stores and experience a vibrant and dynamic shopping environment. CROPP and HOUSE are two brands desired by Colosseum Mall customers, and this inauguration reaffirms the attractiveness of the shopping center in the fashion and accessories segment. We note that solid brands, which have maturity and resilience, continue to exploit market opportunities to capitalize on new audiences and leverage the investments made in the medium and long term." The Polish group LPP has been present in the local market since 2007 and operates a network of over 180 stores in Romania under five brands: Reserved, CROPP, Mohito, HOUSE, and Sinsay. Alexandru Roman, Leasing Manager at LPP Romania, Bulgaria, and Hungary, commented, "The existing development potential makes Romania a very important market for our company. With the opening of the two stores we come closer to our customers in the northern part of the capital and at the same time we strengthen our position on the Bucharest retail market, as well as our collaboration with Colosseum Mall. We are delighted to welcome young fashion enthusiasts and beyond to Colosseum Mall and offer them the opportunity to discover the latest trends in streetwear and pop culture with a wide range of clothing, accessories and footwear." CROPP and HOUSE brands adress to a young audience seeking the latest fashion trends. With over 20 years of experience, CROPP is a clothing brand inspired by the worlds of music, art, and sports, offering bold apparel, footwear, and accessories for both men and women. Present in over 22 markets, HOUSE brand is specially crafted for young individuals, featuring casual pieces that inspire courage and creativity. For more details about the latest news and stores hosted by Colosseum Mall, please visit www. colosseummall.ro, Facebook and Linkedin pages.
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