Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Joined by five of her friends, Kendall soaks up the spirit of Los Angeles’ endless blue skies, showcasing her warm and authentic self. It’s the ultimate spring lifestyle, captured through a red, white and blue lens.
“Tommy makes great classics, reimagined for today,” says Kendall Jenner. “Each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so excited to be a part of his journey of modernizing the idea of Classic American Cool in this celebration of friendship.”
“I’ve known Kendall and her family for years and it has been remarkable to watch her rise through the fashion world,” says Tommy Hilfiger. “Kendall embraces friendships as family, radiating optimism and warmth not only in her style but also in the way she connects with people. It’s that spirited outlook that continues to inspire me to deliver iconic American style for the next generation.”
The campaign cast of Kendall’s friends includes musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and designer Devon Lee Carlson, and high-school friend Hannah Logan. Photographed by Renell Medrano, the tight-knit group are captured during upbeat moments in preppy modern classics.
The Spring 2024 collection is about perfecting American icons offering effortless essentials in red, white and blue. Focusing on the brand’s preppy heritage, the collection seamlessly merges ease, optimism and tailored elegance. Sporty in spirit, the iconic polo is reworked from polo shirt to polo dress as a reminder of its versatility and function. Chinos, Oxford shirts and the classic trench coat are reinvented with refreshed silhouettes and elevated fabrications.
The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @KendallJenner.
The information provided by KomuniK
More than 2 out of 3 Romanian consumers do not return for a second purchase, according to the new Customer Loyalty Index, a comprehensive analysis based on aggregated data from campaigns and authored by White Image, the oldest email marketing company in Romania. The Index analyzes the post-purchase behavior of Romanian consumers and highlights major […]
Fashion retailer Primark announced major plans to expand its presence in Romania, confirming four new store openings for 2026. This will double its presence in the market and create over 450 new jobs. The announcement arrived at an important moment for the company, which marked three years since the opening of its first Romanian store […]
Romania’s National Road Investment Company (CNIR) awarded on Tuesday, December 16, the contract for the design and construction of the Bacău–Piatra Neamț express road to a Romanian–Bulgarian consortium. The value of the contract is RON 5.17 billion (some EUR 1 billion), excluding VAT, and its signing will take place if no appeals are filed. The […]
Romania will host its first mixed team European Judo Championship in 2027, according to the Romanian Judo Federation. The competition will take place at a key moment in the Olympic cycle, when the points earned will directly influence world rankings and qualification for the Olympic Games, according to FR Judo. The event will...
Radu Miruță, currently Romania’s economy minister, was proposed to lead the Defense Ministry. He will also hold the position of deputy prime minister. In his place, senator Irineu Darău has been proposed to take the helm of the Economy Ministry. The Defense and Economy Ministries are handled by the center-right reformist party Save Romania Union […]
Carrefour Romania has expanded its proximity retail network, reaching 200 Express stores and 191 Market locations nationwide, as part of its strategy to strengthen convenience formats. The retailer announced that the 200th Carrefour Express store will open on December 22. In 2025 alone, Carrefour opened 27 Express stores, including 19 company-operated units and eight franchise […]
