The 'Attractive Romania' programme is an important step the country is taking to reactivate lesser-known but relevant cultural objectives for national and European history and culture, Razvan Popescu, undersecretary of state with the Ministry of European Investment and Projects (MIPE), said."The 'Attractive Romania' programme is a step forward towards rediscovering and enhancing our history and culture from a tourism perspective. We have an extraordinarily beautiful country, a country where cultural tourism must be promoted. We have a country where a story is told at every step (...) We estimate a 20% increase of foreign tourists in Romania, compared to 2023, when 2 million foreign tourists were registered. (...) By targeting foreign tourists as well, the app will be translated into international languages. Of course we ourselves have to discover as well, because we have such a wonderful country with special values. We are addressing both the Romanian tourist public and the foreign public," said Popescu, at the launch of the "Attractive Romania" multimedia platform to promote cultural tourism.He pointed out that this programme to promote cultural tourism, "Attractive Romania," is worth about 8 million euros.Popescu said that the road signs will be ready by the end of this year, and more than 8,000 points will be signposted in the territory.The dignitary also voiced his joy to be part of the team "that manages the first Romanian cultural tourism programme that has obtained funding under the PNRR and that has the mission, together with other public, private or civil society units, to start building this tourism niche.Thus, as of Wednesday, May 15, Romanian and foreign tourists can discover new travel destinations in the country, with the help of the most complex local multimedia platform of this type, "Attractive Romania."Romania's cultural tourism programme includes 12 thematic routes that cross the entire country, with 275 sights to visit, presented in a dedicated multimedia platform and which, by 2026, will be signposted including by specific road infrastructure.According to the ministry, through the 'Attractive Romania' multimedia platform, the information reaches the user online through the website www.romania-atractiva.ro and through the mobile travel application, available free of charge for both iOS and Android smartphones.A digital library, available in several international languages, has also been developed for the first time for the programme, presenting the history of each cultural site.The initial mapping and content development of the 275 tourist attractions, carried out between 2023 and 2024 and integrated into the multimedia platform, will be completed in the next stage of the programme by the installation of the road signal infrastructure for each of the 12 cultural tourist routes."Attractive Romania," the first national programme to support cultural-historical tourism, started in 2023 and will end in June 2026.
Two Romanians reportedly forced open an emergency exit and ran after the plane that was preparing to take off for Bucharest from Cologne, southwestern Germany, on Friday, November 21. The two, aged 28 and 47, were late for boarding, at which point they broke an emergency window and activated a button to open a secured […]
NOËL, the longest-running designer gift fair in Romania, will hold its 16th edition on December 13–14 at Unirea Shopping Center in Bucharest. The event will feature more than 100 designers presenting handmade and curated gifts, including unique pieces, capsule collections, and seasonal items. The fair will host creators from Romania as well as artists from […]
Romania will celebrate its National Day on December 1 with a large military parade in Bucharest featuring Romanian and allied troops. The event will also showcase an extensive display of military equipment and aircraft at the Arch of Triumph. More than 2,900 servicemembers and specialists from the Ministry of National Defense, Interior Ministry, Romanian Intelligence […]
Romania’s leading bank, Banca Transilvania, announced the successful completion of its first AT1 (Additional Tier 1) bond issuance on the Dublin Stock Exchange. The final volume of subscribed orders reached over EUR 2.65 billion, representing an oversubscription 5.3 times higher than the amount BT intended to raise. More than 180 investors, a record in Banca […]
During the Executive Committee meeting on Thursday, November 20, the Romanian Gymnastics Federation decided to dissolve the national teams after a series of public accusations of harassment. The accusations are not new. At the end of October, upon returning to the country after the World Gymnastics Championships in Jakarta, 23-year-old athlete Denisa Golgotă revealed that […]
Chinese electronic giant Xiaomi has opened its first physical store in Romania as part of a broader strategy to strengthen its presence on the local market, with additional retail expansion planned for 2026. The new Xiaomi Store, located in Bucharest’s ParkLake Shopping Center, is the company’s first directly operated retail space in the country and […]
