The 'Attractive Romania' programme is an important step the country is taking to reactivate lesser-known but relevant cultural objectives for national and European history and culture, Razvan Popescu, undersecretary of state with the Ministry of European Investment and Projects (MIPE), said."The 'Attractive Romania' programme is a step forward towards rediscovering and enhancing our history and culture from a tourism perspective. We have an extraordinarily beautiful country, a country where cultural tourism must be promoted. We have a country where a story is told at every step (...) We estimate a 20% increase of foreign tourists in Romania, compared to 2023, when 2 million foreign tourists were registered. (...) By targeting foreign tourists as well, the app will be translated into international languages. Of course we ourselves have to discover as well, because we have such a wonderful country with special values. We are addressing both the Romanian tourist public and the foreign public," said Popescu, at the launch of the "Attractive Romania" multimedia platform to promote cultural tourism.He pointed out that this programme to promote cultural tourism, "Attractive Romania," is worth about 8 million euros.Popescu said that the road signs will be ready by the end of this year, and more than 8,000 points will be signposted in the territory.The dignitary also voiced his joy to be part of the team "that manages the first Romanian cultural tourism programme that has obtained funding under the PNRR and that has the mission, together with other public, private or civil society units, to start building this tourism niche.Thus, as of Wednesday, May 15, Romanian and foreign tourists can discover new travel destinations in the country, with the help of the most complex local multimedia platform of this type, "Attractive Romania."Romania's cultural tourism programme includes 12 thematic routes that cross the entire country, with 275 sights to visit, presented in a dedicated multimedia platform and which, by 2026, will be signposted including by specific road infrastructure.According to the ministry, through the 'Attractive Romania' multimedia platform, the information reaches the user online through the website www.romania-atractiva.ro and through the mobile travel application, available free of charge for both iOS and Android smartphones.A digital library, available in several international languages, has also been developed for the first time for the programme, presenting the history of each cultural site.The initial mapping and content development of the 275 tourist attractions, carried out between 2023 and 2024 and integrated into the multimedia platform, will be completed in the next stage of the programme by the installation of the road signal infrastructure for each of the 12 cultural tourist routes."Attractive Romania," the first national programme to support cultural-historical tourism, started in 2023 and will end in June 2026.
Cushman & Wakefield Echinox announced the completion of the sale of the Zenith Conference & Spa hotel in Mamaia, one of the top hospitality units on the Romanian seaside, to the owners of Steaua de Mare Hotels & Resorts, based in Eforie Nord. The property was previously controlled by the RC2 investment fund and Antares […]
Romanian president Nicușor Dan is scheduled to be in the United Kingdom on Tuesday and Wednesday, December 16-17, to meet with representatives of the business environment and the Romanian community. On the first day, the head of state will hold meetings with Romanian representatives from the business environment in the UK, as well as with […]
More than 300,000 older people living in Romania’s urban areas are expected to spend Christmas alone, according to data cited by the NGO Niciodată Singur – Friends of the Elderly, which recently launched its annual holiday campaign aimed at tackling loneliness among seniors. The initiative, titled “Be the Carol That Breaks the Silence,” is based […]
The Romanian Senate adopted a simple motion initiated against environment minister Diana Buzoianu on Monday, December 15. The motion passed after the Social Democratic Party (PSD), the largest party in the governing coalition, joined the far-right opposition party AUR in the initiative. The vote for the simple motion was carried after a no-confidence motion filed […]
Romanian farmers are set to benefit from improved access to financing following a EUR 25 million loan granted by the European Investment Bank (EIB) to Agricover Credit IFN SA, aimed at supporting micro agricultural businesses across the country. The funding will be provided under the InvestEU mandate and is intended to boost productivity and promote […]
Romanians rank among the most satisfied homeowners in Europe, but rising housing-related costs continue to put significant pressure on household budgets, according to the RE/MAX European Housing Trend Report 2025. The study showed that 81% of Romanians are happy with their living situation, above the European average of 77%, while 83% live in owner-occupied properties, […]
