Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Tourism : Millennials vs Gen Z: different generations...

Tourism : Millennials vs Gen Z: different generations with different travel habits?

May 13, 2025

Travel preferences can reveal a lot about a person, but they can also offer clues about which generation someone belongs to. Kiwi.com, a leading travel-tech company, recently conducted a survey exploring how Romanians approach traveling this year and the results highlight a few generational contrasts.   Starting with travel motivations, both Millennials and Gen Z chose relaxation as the primary reason for their trips. However, it appears slightly more important for Millennials, with 81.7% prioritizing de-stressing, compared to 71.4% of Gen Z. Exploring new destinations and experiencing different cultures comes next on the list for both groups, with 55.2% of Millennials and 52% of Gen Z selecting this option.   Looking at travel frequency in 2025, the majority of both generations expect to take at least one trip within Europe: 26% of Millennials and 28.6% of Gen Z respondents said they’re planning a single European getaway this year. That said, Gen Z seems more inclined to travel more frequently and further away – 20.7% plan to go on 2–3 trips, including journeys beyond Europe, while only 15.8% of Millennials plan to do the same.   Destination choice in 2025 will be heavily influenced by cost for both groups. Flight prices and accommodation expenses top their considerations. Interestingly, 25% of Millennials take into account family-friendly activities when choosing a destination, while only 5% of Gen Z find that relevant. Meanwhile, Gen Z shows slightly more interest in nightlife, festivals, and sports activities, with around 10% prioritizing these compared to 6% of Millennials.   Inflation and rising prices are a concern across both generations. Booking flights early is a popular tactic to save money – 49% of Gen Z and 53.3% of Millennials say they prefer to plan in advance nowadays. Still, when asked whether inflation will change their travel behavior in 2025, 26.2% of Gen Z said it won’t – they intend to travel and enjoy themselves regardless, while only 19% of Millennials felt the same way.   When it comes to stress during travel, more Millennials (27%) worry about being stranded in airports due to canceled flights, compared to 21.6% of Gen Z. Yet both groups agree that finding affordable flights can be overwhelming.   Asked about handling unexpected changes while traveling, Gen Z appears to be more proactive about having a Plan B in place: 35.2% say they make sure to have backup flights or alternative transportation options in mind, compared to just 23.7% of Millennials. On the other hand, Millennials tend to be more meticulous about monitoring their travel plans, with 48% saying they double-check all the details and keep a close eye on emails for updates about departure times or gate changes, whereas only 41% of Gen Z take the same approach.   Kiwi.com helps ease this travel related stress through its Kiwi.com Guarantee, which includes instant credit for alternative flights in case of disruptions, automatic check-in, and in-app access to boarding passes, making hassle-free travel an achievable reality.   Emerging travel trends for 2025 also show generational differences. “Coolcationing”, choosing cooler destinations to escape the summer heat, appeals to 26% of Gen Z, while only 19% of Millennials are drawn to it. “Nocturnism,” which involves nighttime adventures like stargazing or viewing the northern lights, is favored by 30.4% of Gen Z and just 21.5% of Millennials.   Even packing habits differ: Gen Z seems more efficient, with only 31.6% admitting to overpacking clothes they never wear, compared to 42% of Millennials who do the same.   While both generations share a love of travel, the way they experience it reflects their unique values and lifestyles. From planning styles to destination choices and emerging trends, Gen Z tends to be more spontaneous and experience-driven, while Millennials appear more family-focused and budget-conscious. Kiwi.com continues to support travelers of all kinds with flexible, affordable options tailored to every type of journey.  

Read in full - click here
From Bucharest to the World: How Verita International School Opens Pathways to Oxford, Cambridge and the Ivy League

As global competition for university places continues to rise, families are increasingly seeking schools that not only deliver strong academics but also provide the networks, counselling, and preparation needed for the world’s most selective universities. Through its partnership with Dukes Education, Verita International School has become one of Romania’s strongest pathways to top global universities, […]

Save now, relax carefree in summer: The PLUS Deposit over 7 months with special interest rates from Exim Banca Românească

Exim Banca Românească continues the savings campaign under which it pays attractive interest rates, above the market average, for new deposits in lei and euro, over 7 months: interest rates of up to 7.20% per year for lei and 2.50% per year for euro. The offer is available both for the PLUS deposit in lei, […]

Orange Romania’s 5G Bet: Why Network Leadership Still Matters

In a telecom market shaped by economic pressure, fierce competition, and rapidly evolving consumer habits, Orange Romania is betting heavily on network leadership as its defining advantage. With the largest 5G spectrum investment in the country’s history - around EUR 265 million - the company is doubling down on speed, coverage, and long-term infrastructure at […]

Romanian job market showed focus on retention and high competition in 2025, analysis shows

The Romanian job market was marked by extremes in 2025, according to an analysis by employment platform BestJobs. In some sectors, job-seekers dictated the rules, while in others they fiercely competed for a limited number of positions, giving employers the upper hand.  In the IT sector, the limited number of available positions led to a […]

Untold Universe announces Massif Week format for Poiana Brașov from 2026

Poiana Brașov, a popular mountain resort in central Romania, will host a new winter event format starting in 2026, as Untold Universe launches Massif Week, scheduled to take place between February 27 and March 8. The initiative is designed to diversify the resort’s winter offering and extend the tourist season through a series of indoor […]

Memorial march in Bucharest to mark Romanian 1989 Revolution

A memorial march will take place in central Bucharest on December 21 to mark the victims of the 1989 Revolution, which led to the fall of communism in Romania. The march will follow the Victory Square – University Square – Revolution...