Almost two-thirds of Romanians (65%) choose to spend their holidays in Romania, to the detriment of traveling abroad (29%), according to the latest study conducted by Reveal Marketing Research, at the request of Nordis Group, published on Thursday.According to the research, among those who say they prefer vacations in Romania, 34% opt for stays at the sea, and 31% for those spent in the mountains. Also, 4% of respondents choose spa resorts, while 2% would go to the Danube Delta.Beach vacations are preferred, to a greater extent, by young people between the ages of 18 and 24 (42%), and mountain vacations are among the top preferences of mature people over 45 (41%).In the case of vacations abroad, the respondents rather prefer European destinations, especially Greece, Spain and Italy, and over three quarters of those surveyed mention seaside resorts.The results of the specialized study reveal the fact that, if they had 100,000 euros, most Romanians (46%) would prefer to invest it in a holiday apartment in Romania, to a significantly greater extent mature people, aged between 35 and 44 (53%).In the top of preferences, investing in a business takes the second place (40%), and traveling takes the third place (24%), being preferred to a significantly greater extent by women compared to men (29% vs 20%).On the same subject, over half of Romanians (54%) would invest in an apartment by the sea, while 40% would choose an apartment in a mountain resort. Young people up to 34 years old are more attracted to the idea of buying a holiday apartment by the sea (61%), while holiday apartments in the mountains are especially preferred by the over 45-year-old segment.The Reveal Marketing Research study was conducted online between December 1 and 6, 2022 on a sample of 1,007 respondents from the urban environment. The maximum sampling error is +/-3.1% at a 95% confidence level.
Imran Vilcassim, Chief Commercial Officer, Digital Platforms at BPC, explores how Romania’s booming digital payments outpace merchant readiness and why mobile POS is emerging as the practical solution. Romania’s digital payments volumes are rising fast, but merchant infrastructure isn’t keeping up. Independent market models estimate total digital payments will reach nearly
The attributes needed to reach the top of the business hierarchy, how to motivate and support the teams one works with, and how to tackle the unavoidable challenges that arise along the way were among the topics discussed at the event Inspiring Women in Business, organized by La French Tech Bucharest. Making it to a […]
Square 7, part of retail park investor M Core, officially inaugurated its new Bucharest office last week, marking an important milestone for the company. More than 150 guests joined the event, including partners, collaborators, and team members. M Core is a family of property investment and management companies comprising LCP, Sheet Anchor, Proudreed, and Sheet […]
Real estate developer Hagag Europe Development has expanded its Romanian operations into the energy sector with the acquisition of BTD Distribuție și Furnizare, a local company specializing in natural gas infrastructure, distribution, and supply. The company has opened a new local division - Hagag Energy - and announced plans to invest more than EUR 400 […]
Romanian airline AnimaWings is considering incorporating Buy Now, Pay Later options in its travel offers, similar to the ones already popular in the retail sector, Profit.ro reported. The new ticket financing strategy would be a first in the local aviation market. “It is not yet practiced...
Renowned Romanian author Mircea Cărtărescu will tour the United Kingdom from November 18 to 20 to mark the publication of the English edition of his novel Blinding: The Left Wing, released by Penguin Books. The volume, translated by Sean Cotter, is the first part of Cărtărescu’s acclaimed Blinding trilogy. The tour, organized by Penguin Books […]
