The Russian market currently is a priority in the strategy of the Romanian tourism industry deployed to attract foreign tourists particularly to Romania's health, spa and wellness resorts, Chair of the National Tourism Authority (ANT) Anca Pavel-Nedea told an informal news conference on Thursday. "Officials of the National Tourism Employers' Associations (ANAT) and hoteliers have come to me, insisting that I should set up a delegation for Russia, where to meet the important tour operators of the Russian Federation in order to generate incoming business for the Romanian tourism. That is a huge potential. Given the international and regional contexts, all countries that want to win in the incoming business are fighting for a slice of this newly emerged pie. Romania's asset is its positioning and the fact that some regional tourism markets have fell and some relations were severed. We are standing a chance of getting some of the market," Pavel-Nedea explained. ANT wants to start up in the Russian market with holiday packages focused on health, wellness and cosmetic tourism, without neglecting travel products related to mountainous and seaside areas. "Russian tourists are huge consumers of what it means health, wellness and specific cosmetic tourism - anti-ageing treatments and complex aesthetic treatments. They would pay very much to come for recreation, to stay two-three weeks. Russians also have a loyal behaviour; when they come once and like it, they will return. Compared with other consumers from emerging markets, Russian tourists come several times a year. There are very many positive aspects that we have to use to draw them in by customised packages," Pavel Nedea explained. Spiritual tourism also has a potential to attract Russian visitors because they are very religious and want to tour monasteries.
Romanians are worse off now compared to 6 months ago, and 2026 will also be difficult, but from 2027 and then on, there is hope, said president Nicusor Dan during an interview with Romania TV. The government targets a deficit of 8.4% of GDP this year, marginally below 8.65% of GDP in 2024. To tackle […]
Imran Vilcassim, Chief Commercial Officer, Digital Platforms at BPC, explores how Romania’s booming digital payments outpace merchant readiness and why mobile POS is emerging as the practical solution. Romania’s digital payments volumes are rising fast, but merchant infrastructure isn’t keeping up. Independent market models estimate total digital payments will reach nearly
The attributes needed to reach the top of the business hierarchy, how to motivate and support the teams one works with, and how to tackle the unavoidable challenges that arise along the way were among the topics discussed at the event Inspiring Women in Business, organized by La French Tech Bucharest. Making it to a […]
More than half of the elderly people in urban areas in Romania face loneliness, and almost 310,000 of them experience it at a high level, according to a study conducted by the Association Never Alone, Friends of the Elderly, in partnership with Kantar Romania. The study, carried out in August 2025 on a representative sample […]
Square 7, part of retail park investor M Core, officially inaugurated its new Bucharest office last week, marking an important milestone for the company. More than 150 guests joined the event, including partners, collaborators, and team members. M Core is a family of property investment and management companies comprising LCP, Sheet Anchor, Proudreed, and Sheet […]
Real estate developer Hagag Europe Development has expanded its Romanian operations into the energy sector with the acquisition of BTD Distribuție și Furnizare, a local company specializing in natural gas infrastructure, distribution, and supply. The company has opened a new local division - Hagag Energy - and announced plans to invest more than EUR 400 […]
