The Russian market currently is a priority in the strategy of the Romanian tourism industry deployed to attract foreign tourists particularly to Romania's health, spa and wellness resorts, Chair of the National Tourism Authority (ANT) Anca Pavel-Nedea told an informal news conference on Thursday. "Officials of the National Tourism Employers' Associations (ANAT) and hoteliers have come to me, insisting that I should set up a delegation for Russia, where to meet the important tour operators of the Russian Federation in order to generate incoming business for the Romanian tourism. That is a huge potential. Given the international and regional contexts, all countries that want to win in the incoming business are fighting for a slice of this newly emerged pie. Romania's asset is its positioning and the fact that some regional tourism markets have fell and some relations were severed. We are standing a chance of getting some of the market," Pavel-Nedea explained. ANT wants to start up in the Russian market with holiday packages focused on health, wellness and cosmetic tourism, without neglecting travel products related to mountainous and seaside areas. "Russian tourists are huge consumers of what it means health, wellness and specific cosmetic tourism - anti-ageing treatments and complex aesthetic treatments. They would pay very much to come for recreation, to stay two-three weeks. Russians also have a loyal behaviour; when they come once and like it, they will return. Compared with other consumers from emerging markets, Russian tourists come several times a year. There are very many positive aspects that we have to use to draw them in by customised packages," Pavel Nedea explained. Spiritual tourism also has a potential to attract Russian visitors because they are very religious and want to tour monasteries.
Different Beauty, a recently opened exhibition of works by Czech photographer David Těšínský, offers a glimpse into everyday life in the war-torn region of Donbas in 2017. The photos were taken within the span of only a few days, as Těšínský traveled to eastern Ukraine to document the lives of women impacted by war. In […]
Different Beauty, a recently opened exhibition of works by Czech photographer David Těšínský, offers a glimpse into everyday life in the war-torn region of Donbas in 2017. The photos were taken within the span of only a few days, as Těšínský traveled to eastern Ukraine to document the lives of women impacted by war. In […]
Roughly 70% of Romanians are “very” or “moderately” concerned about how AI accesses and uses their data, according to the latest survey conducted by RoCoach in partnership with Novel Research between May and June 2025. Distrust in automated decision-making and the demand for regulation are becoming more pronounced, as Romania rolls out major digitalization projects […]
The Armenian Street Festival returns for a 9th edition between August 1 and 3, 2025, in the “Dimitrie Brândză” Botanical Garden in Bucharest. The festival brings into focus the living heritage of the Armenian community in Romania and the diaspora. According to the organizers, this year’s edition aims to strengthen the Bucharest–Chișinău–Yerevan cultural axis, articulated […]
The Romanian mergers and acquisitions market registered a total of 122 announced transactions in the first half of 2025, with a value exceeding EUR 2.7 billion, marking a slight increase of 6% in volume and 4% in value compared to the same period last year, according to an analysis by George Ureche, partner at PwC Romania. […]
Arrivals recorded in tourist accommodation structures in Romania, including apartments and rental rooms, in the first five months totaled 4.49 million people, up 0.8% compared to the same period in 2024, according to data from the National Institute of Statistics. Of the total number of arrivals during this period, Romanian tourists accounted for 80.8% and […]
