The Russian market currently is a priority in the strategy of the Romanian tourism industry deployed to attract foreign tourists particularly to Romania's health, spa and wellness resorts, Chair of the National Tourism Authority (ANT) Anca Pavel-Nedea told an informal news conference on Thursday. "Officials of the National Tourism Employers' Associations (ANAT) and hoteliers have come to me, insisting that I should set up a delegation for Russia, where to meet the important tour operators of the Russian Federation in order to generate incoming business for the Romanian tourism. That is a huge potential. Given the international and regional contexts, all countries that want to win in the incoming business are fighting for a slice of this newly emerged pie. Romania's asset is its positioning and the fact that some regional tourism markets have fell and some relations were severed. We are standing a chance of getting some of the market," Pavel-Nedea explained. ANT wants to start up in the Russian market with holiday packages focused on health, wellness and cosmetic tourism, without neglecting travel products related to mountainous and seaside areas. "Russian tourists are huge consumers of what it means health, wellness and specific cosmetic tourism - anti-ageing treatments and complex aesthetic treatments. They would pay very much to come for recreation, to stay two-three weeks. Russians also have a loyal behaviour; when they come once and like it, they will return. Compared with other consumers from emerging markets, Russian tourists come several times a year. There are very many positive aspects that we have to use to draw them in by customised packages," Pavel Nedea explained. Spiritual tourism also has a potential to attract Russian visitors because they are very religious and want to tour monasteries.
The SIGNAL IDUNA companies concluded 2024 with a total gross written premium volume of approximately RON 424 million, marking an aggregated growth of 16% compared to the previous year. These financial results reflect the consolidation of a sustainable development strategy, supported by portfolio expansion, digitalization, the launch of new solutions for both individual and corporate […]
Kantar Romania launched, during an event dedicated to their clients, "The Trust Factor – Building Brands That Endure Uncertainty", the top 20 brands that manage to inspire the greatest confidence among the Romanian consumers, based on the analysis of 162 brands from 12 sectors*. In a period marked by uncertainty and skepticism, trust becomes the […]
Balancing career success with personal growth is a challenge many professionals face today. As the pressure to achieve and perform increases, many begin to crave more than just success: they want clarity, alignment, and a deeper sense of purpose. For Lin Holmquist, business coach and one of Europe’s most acclaimed experts in Tantra, Yoga, and […]
CFR Călători, the state-owned railway company for passengers, announced that the first train entirely made up of rolling stock modernized with funds from the EU-backed Recovery and Resilience Fund (PNRR) was introduced on the Bucharest North – Constanța route. The train, which is already running, consists of a locomotive delivered by the Softronic factory in […]
The first edition of Urban Habits (nUH), a festival aiming to be “a space for ideas, debates, co-creation, and experimentation,” takes place between April 26 and April 27 at Lokal and on Erou Ion Călin Street, which will be temporarily transformed into a pedestrian space. The program will address themes ranging from innovation, design, and […]
Mall Moldova, the largest shopping center in the Moldova region, officially opened on April 17 in Iași, covering 110,000 sqm. Developed by Prime Kapital, in partnership with MAS P.L.C., Mall Moldova is part of a large-scale investment plan carried out by the two investors in Iași, worth approximately half a billion euros, which also includes […]
