The Russian market currently is a priority in the strategy of the Romanian tourism industry deployed to attract foreign tourists particularly to Romania's health, spa and wellness resorts, Chair of the National Tourism Authority (ANT) Anca Pavel-Nedea told an informal news conference on Thursday. "Officials of the National Tourism Employers' Associations (ANAT) and hoteliers have come to me, insisting that I should set up a delegation for Russia, where to meet the important tour operators of the Russian Federation in order to generate incoming business for the Romanian tourism. That is a huge potential. Given the international and regional contexts, all countries that want to win in the incoming business are fighting for a slice of this newly emerged pie. Romania's asset is its positioning and the fact that some regional tourism markets have fell and some relations were severed. We are standing a chance of getting some of the market," Pavel-Nedea explained. ANT wants to start up in the Russian market with holiday packages focused on health, wellness and cosmetic tourism, without neglecting travel products related to mountainous and seaside areas. "Russian tourists are huge consumers of what it means health, wellness and specific cosmetic tourism - anti-ageing treatments and complex aesthetic treatments. They would pay very much to come for recreation, to stay two-three weeks. Russians also have a loyal behaviour; when they come once and like it, they will return. Compared with other consumers from emerging markets, Russian tourists come several times a year. There are very many positive aspects that we have to use to draw them in by customised packages," Pavel Nedea explained. Spiritual tourism also has a potential to attract Russian visitors because they are very religious and want to tour monasteries.
More than 2 out of 3 Romanian consumers do not return for a second purchase, according to the new Customer Loyalty Index, a comprehensive analysis based on aggregated data from campaigns and authored by White Image, the oldest email marketing company in Romania. The Index analyzes the post-purchase behavior of Romanian consumers and highlights major […]
Fashion retailer Primark announced major plans to expand its presence in Romania, confirming four new store openings for 2026. This will double its presence in the market and create over 450 new jobs. The announcement arrived at an important moment for the company, which marked three years since the opening of its first Romanian store […]
Romania’s National Road Investment Company (CNIR) awarded on Tuesday, December 16, the contract for the design and construction of the Bacău–Piatra Neamț express road to a Romanian–Bulgarian consortium. The value of the contract is RON 5.17 billion (some EUR 1 billion), excluding VAT, and its signing will take place if no appeals are filed. The […]
Romania will host its first mixed team European Judo Championship in 2027, according to the Romanian Judo Federation. The competition will take place at a key moment in the Olympic cycle, when the points earned will directly influence world rankings and qualification for the Olympic Games, according to FR Judo. The event will...
Radu Miruță, currently Romania’s economy minister, was proposed to lead the Defense Ministry. He will also hold the position of deputy prime minister. In his place, senator Irineu Darău has been proposed to take the helm of the Economy Ministry. The Defense and Economy Ministries are handled by the center-right reformist party Save Romania Union […]
Carrefour Romania has expanded its proximity retail network, reaching 200 Express stores and 191 Market locations nationwide, as part of its strategy to strengthen convenience formats. The retailer announced that the 200th Carrefour Express store will open on December 22. In 2025 alone, Carrefour opened 27 Express stores, including 19 company-operated units and eight franchise […]
