Sales of plastic bottled beer grew in 2020, for the first time after 5 years of drops, registering increases in other categories of bottled beer, said Julia Leferman, general manager of the Beer Makers' Association of Romania, in a debate on beer industry. “The beer market in Romania, according to the Beer Makers' Association of Romania, had increases in beer sales in disposable packaging, after 5 years in which the market knew drops of plastic bottled, and canned beer sales. Conclusions showed the consumers' preference for single use packaging and an increase of beer consumption. For us, that was a significant trend change, under the sign of consumers' preferences in pandemic conditions,” said Julia Leferman. She mentioned that in 2020 beer sales dropped in the case of reusable packaging – glass bottles and draft beer barrels, usually available in hotels and restaurants. “We recorded a dramatic drop in 2020 in the distribution of sales channels to 8%. A part of beer sales moved to the retail segment, which grew accordingly. This change which is an immediate consequence of prevention measures against the spreading of Covid 19 adopted by the authorities, which generated a different orientation of consumers in beer purchases,” said Leferman. She showed that 94% of the beer sold in Romania in 2020 was pale ale, while beer with zero alcohol had a share of 1.4% of the market. “There were no significant changes as concerned the types of beer. Pale lager beer is preferred by 94% of Romanians. Mixtures of beer and aromatic beers continued to grow. There is a low increase of zero alcohol beer – 1.4% of the market, a segment encouraged by the producer and with growing tendency at European level,” Leferman explained.
More than 680 houses in Suceava country and 170 houses in Neamţ county were impacted in the flash floods that hit northeastern Romania at the end of last week. Forty-one houses were completely destroyed, Raed Arafat, the head of the Department for Emergency Situations (DSU), announced on Friday, August 1. Three people were killed in […]
Romanian justice minister Radu Marinescu said on Thursday, July 31, that harsher penalties are being considered for violence against women and domestic violence, including the criminalization of femicide. The minister said that Romania currently has legislation that is fairly adequate, in line with European standards, for combating violence, including domestic violence. He also said that […]
Via Transilvanica, the long-distance trail that crosses the country, will apply to be the first accredited long-distance route in Romania after the government issued the methodological norms regulating the hiking trails of national interest. Tășuleasa Social, the non-profit that developed the trail, called the recently issued norms "a huge step that transforms a bold idea into...
Former prime minister and Social Democratic leader Marcel Ciolacu stated that he does not rule out a candidacy for the presidency of the Buzău County Council, after rumors to that end. PSD Buzău president Romeo Lungu had previously told journalists that discussions are underway for the former prime minister to run for the Buzău County […]
The Balneo-Physiotherapy Clinic in the Călimănești resort town, southern Romania, will undergo rehabilitation with a EUR 10 million financing from the European Union, according to representatives of the Vâlcea County Council. The project implementation period will be 24 months from the completion of the tender for the execution of the works, which include, in addition […]
Bringo, the first personal shopper-based rapid grocery delivery service in Romania, handling over 4,000 daily orders in more than 35 cities, launches a loyalty program that turns shopping into a continuous reward experience. "Beyond functional benefits like discounts, free delivery, or double refunds for SGR packaging collected right at your doorstep, Bringo YOU offers a […]
