Sales of plastic bottled beer grew in 2020, for the first time after 5 years of drops, registering increases in other categories of bottled beer, said Julia Leferman, general manager of the Beer Makers' Association of Romania, in a debate on beer industry. “The beer market in Romania, according to the Beer Makers' Association of Romania, had increases in beer sales in disposable packaging, after 5 years in which the market knew drops of plastic bottled, and canned beer sales. Conclusions showed the consumers' preference for single use packaging and an increase of beer consumption. For us, that was a significant trend change, under the sign of consumers' preferences in pandemic conditions,” said Julia Leferman. She mentioned that in 2020 beer sales dropped in the case of reusable packaging – glass bottles and draft beer barrels, usually available in hotels and restaurants. “We recorded a dramatic drop in 2020 in the distribution of sales channels to 8%. A part of beer sales moved to the retail segment, which grew accordingly. This change which is an immediate consequence of prevention measures against the spreading of Covid 19 adopted by the authorities, which generated a different orientation of consumers in beer purchases,” said Leferman. She showed that 94% of the beer sold in Romania in 2020 was pale ale, while beer with zero alcohol had a share of 1.4% of the market. “There were no significant changes as concerned the types of beer. Pale lager beer is preferred by 94% of Romanians. Mixtures of beer and aromatic beers continued to grow. There is a low increase of zero alcohol beer – 1.4% of the market, a segment encouraged by the producer and with growing tendency at European level,” Leferman explained.
More than 2 out of 3 Romanian consumers do not return for a second purchase, according to the new Customer Loyalty Index, a comprehensive analysis based on aggregated data from campaigns and authored by White Image, the oldest email marketing company in Romania. The Index analyzes the post-purchase behavior of Romanian consumers and highlights major […]
Fashion retailer Primark announced major plans to expand its presence in Romania, confirming four new store openings for 2026. This will double its presence in the market and create over 450 new jobs. The announcement arrived at an important moment for the company, which marked three years since the opening of its first Romanian store […]
Romania’s National Road Investment Company (CNIR) awarded on Tuesday, December 16, the contract for the design and construction of the Bacău–Piatra Neamț express road to a Romanian–Bulgarian consortium. The value of the contract is RON 5.17 billion (some EUR 1 billion), excluding VAT, and its signing will take place if no appeals are filed. The […]
Romania will host its first mixed team European Judo Championship in 2027, according to the Romanian Judo Federation. The competition will take place at a key moment in the Olympic cycle, when the points earned will directly influence world rankings and qualification for the Olympic Games, according to FR Judo. The event will...
Radu Miruță, currently Romania’s economy minister, was proposed to lead the Defense Ministry. He will also hold the position of deputy prime minister. In his place, senator Irineu Darău has been proposed to take the helm of the Economy Ministry. The Defense and Economy Ministries are handled by the center-right reformist party Save Romania Union […]
Carrefour Romania has expanded its proximity retail network, reaching 200 Express stores and 191 Market locations nationwide, as part of its strategy to strengthen convenience formats. The retailer announced that the 200th Carrefour Express store will open on December 22. In 2025 alone, Carrefour opened 27 Express stores, including 19 company-operated units and eight franchise […]
