Bucharest is the national leader in Romania in terms of retail sales, with 10.49% of the total, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%), according to a special survey conducted by Footprints AI.The survey shows that women generate almost 60% of trades in Romanian retail, and the 35-54-year-old segment dominates consumption through financial stability and orientation towards quality products, while families with children contribute almost 35% of sales, making up a strategic segment for retailers.Based on anonymised data collected from over 8.5 million Romanian consumers, it highlights the fact that Romanians represent the most atypical segment of buyers and allocate over 27% of the household budget for food and non-alcoholic beverages, the highest percentage in the European Union, according to Eurostat, where the average is just over 17%.Romanians also continue to prioritise essential products, such as sunflower oil, sugar and milk, which dominate their shopping carts."However, premium products are gaining more and more ground, especially in urban areas. Categories such as supplied bakery (9.45% of total sales) and sweet snacks (9.66%) are among consumers' favourites, indicating a trend towards comfort and self-pampering."In countryside, purchasing behaviour is especially oriented towards essentials such as oil, sugar and dairy products, with consumers being more attentive to prices and basic needs.At the same time, dairy products such as yogurt, sana and kefir witnessed a significant advance due to a rising interest in healthy products. At the same time, sweet and savoury snacks together make up 17.5% of the sales volume, remaining extremely popular, with consumption peaks in the winter and Easter holidays.In the same category of preferences, alcoholic beverages and tobacco together account for 6.5% of total household expenditure in Romania, according to Eurostat, a significant percentage above the European average of 4.4%. In the alcoholic beverage category, beer continues to occupy a significant place, representing almost 8% of total sales, being associated with social events and increased consumption in summertime.Romanians synchronise their purchases with their pay days, with most transactions being recorded around the 5th and 20th days of the month. The preferred time slot for shopping is between 11:00hrs and 13:00hrs, when planned shopping predominates, and evenings are reserved for quick purchases after working hours.Footprints AI provides agencies and brands with an analytics, automation, and artificial intelligence platform for planning and running omnichannel advertising campaigns.
Ion Iliescu, Romania’s first president after the fall of communism in December 1989 and one of the country’s most influential and controversial political figures, died on Tuesday, August 5, at the age of 95. His death was announced by the government, which expressed condolences to his family and stated that details regarding the state funeral […]
A large medieval cemetery was discovered this week at the Hasdeu High School in Lugoj, western Romania. The complex may have extensions into the surrounding yards and a high historical importance. Although the excavations are only just beginning, with an estimated 10% of the necessary work completed so far, the discoveries have already showed promise. […]
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In a report published on Tuesday, August 5, the Group of States against Corruption, or GRECO, said that Romania has fully implemented two of the 26 recommendations made in the 2023 Fifth Round Evaluation Report on preventing corruption and promoting integrity among top executive functions of the central government and law enforcement. Out of the […]
