One in two Romanians did online shopping in 2023, with the share of this type of shopping in the total value of retail trade in Romania being 14%, according to Statista data cited in a report by an e-commerce platform.At the end of 2023, the number of Romanians who did online shopping reached 10.2 million, with prices remaining the most important criterion in choosing an online retailer (45%), followed by special offers (36%), policy of delivery (34%) and easy checkout (29%).According to estimates, the value of the local eCommerce market would reach EUR 7.3 billion as Millennials and Generation X are the most active online buyers in Romania. At the opposite pole are Generation Z and Baby Boomers, who are more reluctant or have a lower presence in e-commerce.According to the analysis carried out by MerchantPro, the 35-44-year age group has the largest share in the use of e-commerce, with almost a quarter of the total. The next group, the 25-34 year old, recorded a close proportion, 23.82%, while the 45-54 year old group is not far behind, at 23.52%. Conversely, young adults aged 18-24 and people aged 55-64 are less active in e-commerce, cumulatively representing less than 28%.Regarding the major trends that will influence the market in 2024, experts point to an ever-increasing competition, especially from strong international competitors, especially brands from the European Union (EU) or, recently, players from the non-EU area, such as Shein or Temu, whose rise is accelerating globally.MerchantPro's "eCommerce Insights 2024" report highlights an average growth of only 3% in local store sales in 2023 compared to the previous year, and children's items represent the most dynamic market segment, with a 20% jump. In terms of the number of orders filed by customers, the increase remains moderate, namely 5.5%.Amidst inflation and falling purchasing power, the average value of the order registered by the shops on the MerchantPro platform was around EUR 54 in 2023, 2.5% lower than in 2022, when it was EUR 55.5 euros.MerchantPro is a project of the ShopMania Net Company dealing with eCommerce entrepreneurs from Romania and Europe, through competitive e-commerce functionalities, professional support services and customised solutions.Currently, the platform is used regionally by over 5,000 online shops, of which almost 2,000 are active in Romania.
The ECOTECA Association, in partnership with the Ministry of Environment, Waters and Forests, is organizing the conference “Return & Recycle Insights – 2 Years of DRS in Romania”, which will take place on 26 November 2025, between 09:00 – 13:00, at the Bucharest University of Economic Studies (ASE). The event will bring together representatives […]
Nine years after opening its doors, Veranda Mall enters its most exciting chapter yet. What began as a project to breathe new life into the Obor neighborhood has evolved into one of Bucharest’s most beloved destinations for shopping, leisure, and connection. As it marks this anniversary, Veranda unveils a winter events lineup rich in culture, […]
Purcari Wineries (BVB: WINE), CEE’s leading wine producer, announced its financial results for the first nine months of 2025 on Friday, November 14. The company saw a decline of 1.46% in pretax EBITDA earnings from the similar period last year. Specifically, earnings decreased to RON 84.66 million from RON 85.92 million last year. Meanwhile, group […]
With a solid 35-year uninterrupted presence on the Romanian market, Darian—one of the longest-standing consultancy groups with fully Romanian capital—reaffirms its role as a strategic partner for the business environment. Darian marks this anniversary not through grand promises, but by strengthening its core working philosophy: acting as a “co-pilot” for complex decision-making. The company emphasizes […]
The National Bank of Romania (BNR) revised its inflation forecast upward, from 8.8% to 9.6%, for the end of 2025. The institution anticipates that inflation will reach 3.7% at the end of 2026, compared to 3% in the previous forecast, according to data presented on Friday, November 14, by governor Mugur Isărescu. Compared to the […]
The state-owned company Transelectrica (BVB: TEL), the operator of the Romanian national energy system, recorded a net profit of RON 183 million in the first nine months of the year, down 56% compared to the same period last year. Operating revenues fell by 2%, to RON 1.716 billion, mainly due to the decrease in revenues […]
