One in two Romanians did online shopping in 2023, with the share of this type of shopping in the total value of retail trade in Romania being 14%, according to Statista data cited in a report by an e-commerce platform.At the end of 2023, the number of Romanians who did online shopping reached 10.2 million, with prices remaining the most important criterion in choosing an online retailer (45%), followed by special offers (36%), policy of delivery (34%) and easy checkout (29%).According to estimates, the value of the local eCommerce market would reach EUR 7.3 billion as Millennials and Generation X are the most active online buyers in Romania. At the opposite pole are Generation Z and Baby Boomers, who are more reluctant or have a lower presence in e-commerce.According to the analysis carried out by MerchantPro, the 35-44-year age group has the largest share in the use of e-commerce, with almost a quarter of the total. The next group, the 25-34 year old, recorded a close proportion, 23.82%, while the 45-54 year old group is not far behind, at 23.52%. Conversely, young adults aged 18-24 and people aged 55-64 are less active in e-commerce, cumulatively representing less than 28%.Regarding the major trends that will influence the market in 2024, experts point to an ever-increasing competition, especially from strong international competitors, especially brands from the European Union (EU) or, recently, players from the non-EU area, such as Shein or Temu, whose rise is accelerating globally.MerchantPro's "eCommerce Insights 2024" report highlights an average growth of only 3% in local store sales in 2023 compared to the previous year, and children's items represent the most dynamic market segment, with a 20% jump. In terms of the number of orders filed by customers, the increase remains moderate, namely 5.5%.Amidst inflation and falling purchasing power, the average value of the order registered by the shops on the MerchantPro platform was around EUR 54 in 2023, 2.5% lower than in 2022, when it was EUR 55.5 euros.MerchantPro is a project of the ShopMania Net Company dealing with eCommerce entrepreneurs from Romania and Europe, through competitive e-commerce functionalities, professional support services and customised solutions.Currently, the platform is used regionally by over 5,000 online shops, of which almost 2,000 are active in Romania.
A street in Bucharest’s District 3 has been closed to traffic after the state-owned gas network operator Transgaz warned that it had been built over natural gas pipelines in violation of safety standards. Brățării Street was allegedly built by the District 3 City Hall in the area without proper measures in place. Vehicular traffic over […]
Paysera is strengthening its position in Romania by targeting a gap long overlooked by traditional banks: affordable, fully digital financial services for small and medium-sized businesses. In an interview with Romania Insider, Daniel Turbatu, Country Manager of Paysera Romania, says the company’s biggest advantage remains its free business account, which can be opened entirely online […]
DN Agrar Group (BVB: DN), one of the leading integrated agrifood companies in Romania and the largest dairy milk producer in Europe, reported record results for the first nine months of 2025. The company achieved a turnover of RON 158 million, a 25% increase year-on-year, while net profit doubled to RON 43 million, backed by […]
Presidential adviser Ludovic Orban is leaving his position after just six weeks in office, following a mutual agreement with president Nicușor Dan to end their collaboration, the Presidential Administration announced on Tuesday, November 18, as reported by Agerpres. Orban, a former prime...
Yellow Fresh Fruits has quickly emerged as one of Romania’s most dynamic fresh fruit importers, reshaping a market where consistency and speed increasingly define competitiveness. In an interview with Romania Insider, Fryderyk Schiller, COO of Yellow Fresh Fruits, outlines how the company expanded from its Polish origins to operating advanced ripening centers in Timișoara, Bucharest, […]
The design phase for the most difficult section of the A8 highway, namely Lot 2B Grinţieş-Pipirig, has begun, according to a statement given by Romanian transport minister Ciprian Şerban on Monday, November 18. The contract for the section, valued at RON 5.97 billion (EUR 1.17 billion), was signed at the end of October. In total, […]
