One in two Romanians did online shopping in 2023, with the share of this type of shopping in the total value of retail trade in Romania being 14%, according to Statista data cited in a report by an e-commerce platform.At the end of 2023, the number of Romanians who did online shopping reached 10.2 million, with prices remaining the most important criterion in choosing an online retailer (45%), followed by special offers (36%), policy of delivery (34%) and easy checkout (29%).According to estimates, the value of the local eCommerce market would reach EUR 7.3 billion as Millennials and Generation X are the most active online buyers in Romania. At the opposite pole are Generation Z and Baby Boomers, who are more reluctant or have a lower presence in e-commerce.According to the analysis carried out by MerchantPro, the 35-44-year age group has the largest share in the use of e-commerce, with almost a quarter of the total. The next group, the 25-34 year old, recorded a close proportion, 23.82%, while the 45-54 year old group is not far behind, at 23.52%. Conversely, young adults aged 18-24 and people aged 55-64 are less active in e-commerce, cumulatively representing less than 28%.Regarding the major trends that will influence the market in 2024, experts point to an ever-increasing competition, especially from strong international competitors, especially brands from the European Union (EU) or, recently, players from the non-EU area, such as Shein or Temu, whose rise is accelerating globally.MerchantPro's "eCommerce Insights 2024" report highlights an average growth of only 3% in local store sales in 2023 compared to the previous year, and children's items represent the most dynamic market segment, with a 20% jump. In terms of the number of orders filed by customers, the increase remains moderate, namely 5.5%.Amidst inflation and falling purchasing power, the average value of the order registered by the shops on the MerchantPro platform was around EUR 54 in 2023, 2.5% lower than in 2022, when it was EUR 55.5 euros.MerchantPro is a project of the ShopMania Net Company dealing with eCommerce entrepreneurs from Romania and Europe, through competitive e-commerce functionalities, professional support services and customised solutions.Currently, the platform is used regionally by over 5,000 online shops, of which almost 2,000 are active in Romania.
On October 30, 2025, Envisia will host the 3rd edition of the Future of Boards Gala. The event brings together board members, executives, and governance ecosystem partners for an evening dedicated to recognizing responsible leadership, corporate governance, and high-performing boards. The six award categories celebrate individuals and boards who, through courageous decisions and integrity, create […]
The European real estate debt market is showing clear signs of recovery, supported by stabilized interest rates, competitive lending, and renewed investor confidence. According to AEW’s latest research, the credit financing gap across Europe is narrowing, with improved lending conditions helping to ease refinancing pressures that have weighed on the sector in recent years. Between […]
French retail chain Carrefour may want to sell its stores in Romania and exit the market, according to the French publication L’Informe. Moreover, it would also like to get rid of its operations in Poland and Argentina, according to the same source. So far, Carrefour has reportedly only analyzed a possible exit from the local […]
Romanians are not looking forward to Black Friday with more enthusiasm than last year, according to a recent survey. The main reasons are economic instability and the decline in purchasing power. Around 22% of Romanians say they will not buy anything on Black Friday 2025, and only 15% of Romanians plan to spend more compared […]
Cristina Ghițulică, a faculty member at the Faculty of Chemical Engineering and Biotechnologies (Politehnica Bucharest), was elected as the first woman president of the European Association for Quality Assurance in Higher Education, or ENQA. Ghițulică is the director general of the Romanian Agency for Quality Assurance in Higher Education. She was elected to head ENQA […]
The Bucharest National Opera and the Kinetobebe Association announced “The Dance of Velvet Steps,” a premiere performance for the audience with special needs, on Sunday, November 16. The show consists of a ballet performance adapted and made accessible for children and adults with disabilities. The performance is primarily addressed to children and adults with special […]
