One in two Romanians did online shopping in 2023, with the share of this type of shopping in the total value of retail trade in Romania being 14%, according to Statista data cited in a report by an e-commerce platform.At the end of 2023, the number of Romanians who did online shopping reached 10.2 million, with prices remaining the most important criterion in choosing an online retailer (45%), followed by special offers (36%), policy of delivery (34%) and easy checkout (29%).According to estimates, the value of the local eCommerce market would reach EUR 7.3 billion as Millennials and Generation X are the most active online buyers in Romania. At the opposite pole are Generation Z and Baby Boomers, who are more reluctant or have a lower presence in e-commerce.According to the analysis carried out by MerchantPro, the 35-44-year age group has the largest share in the use of e-commerce, with almost a quarter of the total. The next group, the 25-34 year old, recorded a close proportion, 23.82%, while the 45-54 year old group is not far behind, at 23.52%. Conversely, young adults aged 18-24 and people aged 55-64 are less active in e-commerce, cumulatively representing less than 28%.Regarding the major trends that will influence the market in 2024, experts point to an ever-increasing competition, especially from strong international competitors, especially brands from the European Union (EU) or, recently, players from the non-EU area, such as Shein or Temu, whose rise is accelerating globally.MerchantPro's "eCommerce Insights 2024" report highlights an average growth of only 3% in local store sales in 2023 compared to the previous year, and children's items represent the most dynamic market segment, with a 20% jump. In terms of the number of orders filed by customers, the increase remains moderate, namely 5.5%.Amidst inflation and falling purchasing power, the average value of the order registered by the shops on the MerchantPro platform was around EUR 54 in 2023, 2.5% lower than in 2022, when it was EUR 55.5 euros.MerchantPro is a project of the ShopMania Net Company dealing with eCommerce entrepreneurs from Romania and Europe, through competitive e-commerce functionalities, professional support services and customised solutions.Currently, the platform is used regionally by over 5,000 online shops, of which almost 2,000 are active in Romania.
As global competition for university places continues to rise, families are increasingly seeking schools that not only deliver strong academics but also provide the networks, counselling, and preparation needed for the world’s most selective universities. Through its partnership with Dukes Education, Verita International School has become one of Romania’s strongest pathways to top global universities, […]
Exim Banca Românească continues the savings campaign under which it pays attractive interest rates, above the market average, for new deposits in lei and euro, over 7 months: interest rates of up to 7.20% per year for lei and 2.50% per year for euro. The offer is available both for the PLUS deposit in lei, […]
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Poiana Brașov, a popular mountain resort in central Romania, will host a new winter event format starting in 2026, as Untold Universe launches Massif Week, scheduled to take place between February 27 and March 8. The initiative is designed to diversify the resort’s winter offering and extend the tourist season through a series of indoor […]
A memorial march will take place in central Bucharest on December 21 to mark the victims of the 1989 Revolution, which led to the fall of communism in Romania. The march will follow the Victory Square – University Square – Revolution...
