One in two Romanians did online shopping in 2023, with the share of this type of shopping in the total value of retail trade in Romania being 14%, according to Statista data cited in a report by an e-commerce platform.At the end of 2023, the number of Romanians who did online shopping reached 10.2 million, with prices remaining the most important criterion in choosing an online retailer (45%), followed by special offers (36%), policy of delivery (34%) and easy checkout (29%).According to estimates, the value of the local eCommerce market would reach EUR 7.3 billion as Millennials and Generation X are the most active online buyers in Romania. At the opposite pole are Generation Z and Baby Boomers, who are more reluctant or have a lower presence in e-commerce.According to the analysis carried out by MerchantPro, the 35-44-year age group has the largest share in the use of e-commerce, with almost a quarter of the total. The next group, the 25-34 year old, recorded a close proportion, 23.82%, while the 45-54 year old group is not far behind, at 23.52%. Conversely, young adults aged 18-24 and people aged 55-64 are less active in e-commerce, cumulatively representing less than 28%.Regarding the major trends that will influence the market in 2024, experts point to an ever-increasing competition, especially from strong international competitors, especially brands from the European Union (EU) or, recently, players from the non-EU area, such as Shein or Temu, whose rise is accelerating globally.MerchantPro's "eCommerce Insights 2024" report highlights an average growth of only 3% in local store sales in 2023 compared to the previous year, and children's items represent the most dynamic market segment, with a 20% jump. In terms of the number of orders filed by customers, the increase remains moderate, namely 5.5%.Amidst inflation and falling purchasing power, the average value of the order registered by the shops on the MerchantPro platform was around EUR 54 in 2023, 2.5% lower than in 2022, when it was EUR 55.5 euros.MerchantPro is a project of the ShopMania Net Company dealing with eCommerce entrepreneurs from Romania and Europe, through competitive e-commerce functionalities, professional support services and customised solutions.Currently, the platform is used regionally by over 5,000 online shops, of which almost 2,000 are active in Romania.
On November 20th, 2025, the Bucharest Stock Exchange (BVB) celebrated 30 years since its reopening, organizing a series of anniversary events along with various representatives of the Romanian capital market. Three decades ago, the first transactions took place on the BVB, and the Romanian investment landscape as we know it today began to take shape. […]
With the holidays just around the corner, we’ve created the new Collection of Boromir Infused Cozonac with natural vanilla syrup and pistachio. Unique, slightly moist, and richly filled, our latest assortments of Boromir Infused Cozonac make every festive moment with your loved ones even more special. Each bite melts in your mouth, bringing warmth, comfort, […]
Romanian airline AnimaWings announced on Friday, November 21, that starting in 2026, it will operate five new air routes from Timișoara International Airport, serving holiday destinations in Italy and Greece. The new connections include Athens (ATH), Olbia – Sardinia (OLB), Kefalonia (EFL), Thessaloniki (SKG), and Kavala (KVA). “We want Timișoara to become a reference point […]
President Nicușor Dan promulgated a law establishing October 29 as Queen Marie Day, following the bill’s adoption by the Chamber of Deputies on October 28, news agency Agerpres reported. The new law designates the date as a day dedicated to commemorating the life and historical contribution of Queen Marie of Romania. On October 29, public […]
Horaţiu Potra, the mercenary leader with alleged ties to Russia who previously fled Romania, was placed under preventive arrest for 30 days after his extradition from Dubai. He is investigated for attempted actions against the constitutional order, violation of the regime of weapons and ammunition, and violation of the regime of explosive materials. The same preventive […]
Nicușor Dan is the political figure in whom Bucharest residents have the most trust, according to a survey by INSCOP Research. The former mayor, now head of state, is followed by prime minister Ilie Bolojan. More precisely, 44.2% of the total sample state that they have quite a lot or very much trust in Nicușor […]
