Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Trade: Inatech: The e-commerce sector in Romania was...

Trade: Inatech: The e-commerce sector in Romania was estimated at 11.7 billion euros in 2024

February 12, 2025

Inatech Group, a player on the Romanian packaging and insulation materials industry for construction, shows that the e-commerce sector becomes increasingly competitive, growing steadily in recent years, so that the demand for premium, personalised and more resistant packaging has also increased. In 2023, as the e-commerce sector represented approximately 13%  of the group's turnover, in 2024 it increased at over 15%. According to the group, the e-commerce sector in Romania was estimated at 11.7 billion euros in 2024, or 3.42%of GDP. This is an increase of 10% compared to the previous year.   'However,  only 50% of the Romanians aged between 16 and 74 buy online, which means that the potential of the industry is much greater. The data were  presented in the report ' European e-commerce, report 2024' commissioned by Ecommerce Europe, shows the group.   As the sector of e-commerce becomes more competitive, there grows the demand for premium, personalised and more resistant packaging.   The group says that they invested in the extension of the production capacity and the optimisation of the logistic chain, implementing processes of more efficient stockage and delivery.   'The constant growth of the e-commerce industry determined to innovate and diversify our portfolio of products. This evolution reflects both the interest of the clients for online acquisitionsand the capacity to meet the specific requirements of businesses. So, we reached in 2023 as the e-commerce sector represented approximately 13% of the turnover  of our group, and for 2024 we estimate that the share reached over 15%.As a result of this increase we have developed a category dedicated to e-commerce packaging for the peak period.This includes self-formed packagings that simplifies the order preparation process and significantly reduces packaging time. We have also diversified the materials used and introduced more resistant and personalised options to ensure product protection during transport ', stated Cristian Badescu, founder and CEO of the INATECH group.   The 4th quarter of the year is traditionally one of the busiest for the packaging industry, marked by intense demand from customers in e-commerce and other industries.   The Q4 shopping season contributes, on average, over 10% to the company's annual turnover.   In the run-up to the November and December shopping season, the most popular e-commerce packaging materials were: self-forming boxes, eco-friendly bubble wrap, courier envelopes, kraft packaging paper, paper bags and more.Along with these, professional packaging systems pay a crucial role. They help companies automate the packaging process and reduce the time and effort required to prepare each order.

Read in full - click here
Societe Generale Global Solution Centre appoints Laurent Mirjol as CEO in Romania

The service center for the banking Societe Generale Group, the Societe Generale Global Solution Centre, announced the appointment of Laurent Mirjol as Chief Executive Officer, effective June 1, 2025. The new CEO will oversee the activities and develop the strategy of Societe Generale Global Solution Centre Romania. With over 20 years of experience in the […]

Romanian president defers responsibility for VAT tax hike to the government

During a press conference held on Monday, July 14, Romanian president Nicușor Dan defended the recent tax hikes enacted by the government, underlining the need to reassure creditors and lower the country’s public debt. Nevertheless, he said that the VAT increase was decided by the government. In the presidential campaign, then-candidate Nicușor Dan promised to

Romanian director Radu Jude honored with retrospective hosted by Pompidou Center in Paris

The famous Pompidou Center in Paris will organize a retrospective of the complete works of Romanian director Radu Jude between September 23 and October 11. The retrospective brings together films made over twenty years by the prolific Romanian director. The event will open and close with two of the most recent films, namely “Kontinental 25” […]

Romanian president Nicușor Dan publishes main donors list

Romanian president Nicușor Dan presented the expenses incurred in the electoral campaign and who the main donors were during a press conference on Monday, July 14. Over the first and second rounds of the presidential elections, Dan's campaign spent over RON 60 million (EUR 12 million), and the biggest individual donors were Măriuca and Florin...

Wael Kaskas appointed GM for Haleon in Hungary, Romania, Czechia and Slovakia

Haleon, a global leader in consumer health, has appointed Wael Kaskas as General Manager for its Hungary, Romania, Czechia, and Slovakia cluster. With a strong background in FMCG, consumer healthcare, and supermarket retail, Kaskas brings extensive experience in managing billion-dollar portfolios and leading business transformations, the company said. Before this role, Kaskas was responsible for […]

Music, art, nature & more at Vadoo Fest 2025 in Romania

Vadoo Fest returns on August 21–24 to the meadows of Vadu Oii, Buzău County, with a new edition that invites participants to slow down and reconnect. Now in its seventh year, the festival promises a special experience rooted in nature, music, and human connection. This year’s line-up blends depth and groove, featuring Grammy-winner Judith Hill, […]