Online shop traffic dropped between 15% and 25% over February 24- March 7, compared to a normal period, a sign that Romanians are much more reserved in purchases and gave up impulse shopping, according to analysis made by a digital marketing agency. The data centralized by Gun Media show that events in Ukraine generates drops in all sectors, and percentage are different, fluctuating according to brand maturity, but the dropping trends was clear. The specialized analysis shows that in the reference period, there were increases of interaction and subject flow in social media about war topics, Google search volumes dropped, websites registered less traffic, while online purchases dropped to 15% against a normal period. At the same time, both the conversion rate and incomes dropped. “We see an average increase of the number of purchases of 25% compared to 2021, some stores reaching up to 55% increase of online transactions. This evolution depended on brand maturity, communication consistency and invested budgets,” the eCommerce specialist says. However, premises are optimistic and show an overall increase of the electronic trade in Romania, this year. “At the end of March we can see an average purchase increase of 20% compared to the same period of 2021. At the end of quarter 1, this year's premises are optimistic. Normally, the e-commerce market will continue to grow in 2022,” the specialist mentioned. Gun Media is a performance agency in digital marketing, a Google partner since 2013. In 2022, the company was in Top 3 Google partners in Romania and in 2020 it became Facebook Marketing Partner.
The second stage of the international Grand Chess Tour, one of the most important chess tournaments in the world, will take place in Bucharest from May 7 to May 16. The first stage of will take place in Warsaw, Poland. However, the event’s opening will take place on May 6. In addition to these two, […]
Voxxed Days Bucharest 2025 concluded the 2025 edition on 27th March, after two days of successful workshops and conferences. "I'm grateful we managed to bring together 300 developers and tech team leaders again this year, in a conference dedicated to a passionate developer community. It was a significantly bigger effort than in previous years, given […]
Romania’s civil shelters, which are to be used to protect people in the event of armed conflict, are few, unsanitary, and largely obsolete in terms of equipment, according to a report by the Court of Accounts. The audit conducted by the Court of Accounts on the situation of civil...
The organizers of music festivals Untold and Neversea have signed an agreement with the Bucharest City Hall to organize a "mega-festival" in the capital this year. The large-scale project is set for a pilot edition this year, with plans to have it "grow year by year." It will take place at Arena Naţională. The talks […]
Around 61% of Romanians say they have been the target of online fraud attempts, the most common consequences being the infection of the device with malware or viruses (42%) and the loss of money (30%), according to the latest study conducted by Reveal Marketing Research. Of those who have been targeted, 39% have experienced such […]
Showpad, active in AI-driven revenue enablement technology, announced the official launch of its Research and Development center in Bucharest. With headquarters in Ghent (Belgium) and Chicago (US), Showpad is "strategically positioning its new R&D center to tap into the rich talent pool and burgeoning technology ecosystem of Romania." It also underscores Showpad's dedication to accelerating […]
