Online shop traffic dropped between 15% and 25% over February 24- March 7, compared to a normal period, a sign that Romanians are much more reserved in purchases and gave up impulse shopping, according to analysis made by a digital marketing agency. The data centralized by Gun Media show that events in Ukraine generates drops in all sectors, and percentage are different, fluctuating according to brand maturity, but the dropping trends was clear. The specialized analysis shows that in the reference period, there were increases of interaction and subject flow in social media about war topics, Google search volumes dropped, websites registered less traffic, while online purchases dropped to 15% against a normal period. At the same time, both the conversion rate and incomes dropped. “We see an average increase of the number of purchases of 25% compared to 2021, some stores reaching up to 55% increase of online transactions. This evolution depended on brand maturity, communication consistency and invested budgets,” the eCommerce specialist says. However, premises are optimistic and show an overall increase of the electronic trade in Romania, this year. “At the end of March we can see an average purchase increase of 20% compared to the same period of 2021. At the end of quarter 1, this year's premises are optimistic. Normally, the e-commerce market will continue to grow in 2022,” the specialist mentioned. Gun Media is a performance agency in digital marketing, a Google partner since 2013. In 2022, the company was in Top 3 Google partners in Romania and in 2020 it became Facebook Marketing Partner.
Former US first lady Michelle Obama, the wife of Barack Obama, was in Bucharest on Thursday, September 18, to serve as the main guest at the second edition of the Impact Bucharest series of conferences. The former first lady spent about an hour in front of a large audience, speaking about her childhood in a […]
Czech president Petr Pavel spent a few days in Romania at the beginning of September while on holiday. According to statement by the Romanian Embassy in Prague, the Czech leader traveled mountain routes by motorcycle and chose modest accommodations. Pavel tried to see as much of what Romania had to offer. He planned his routes, […]
Romania is taking tangible action toward its green transition through sustainable infrastructure projects, public‑private partnerships and green bonds. Experts, government officials and business leaders have gathered today at the CES Bucharest ESG Conference, to present progress and identify solutions through which the public and private sectors can collaborate to build a sustainable and competitive economy. […]
Prime minister Ilie Bolojan announced that he will visit Brussels next week to talk to three European commissioners about deficits, defense, and EU financing. The first meeting will be with the commissioner for economy, Valdis Dombrovskis, as Romania “must adjust the issues related to deficits to be a trustworthy country, so as not to continue […]
A large majority of Romanians, namely 85%, have heard of celebrated composer George Enescu, according to the third edition of the Informat.ro – INSCOP Research Barometer conducted earlier this month. However, the survey shows a slight decline in cultural awareness compared to 2013, particularly among younger generations. The
The volume of trade between Romania and China was almost USD 9.3 billion in 2024, according to official statistics. Trade between the two, however, is not balanced. Romania registered a USD 7.7 billion deficit with China, and a USD 2.1 billion deficit in the first quarter of 2025 as well. The People’s Republic of China […]
