Online shop traffic dropped between 15% and 25% over February 24- March 7, compared to a normal period, a sign that Romanians are much more reserved in purchases and gave up impulse shopping, according to analysis made by a digital marketing agency. The data centralized by Gun Media show that events in Ukraine generates drops in all sectors, and percentage are different, fluctuating according to brand maturity, but the dropping trends was clear. The specialized analysis shows that in the reference period, there were increases of interaction and subject flow in social media about war topics, Google search volumes dropped, websites registered less traffic, while online purchases dropped to 15% against a normal period. At the same time, both the conversion rate and incomes dropped. “We see an average increase of the number of purchases of 25% compared to 2021, some stores reaching up to 55% increase of online transactions. This evolution depended on brand maturity, communication consistency and invested budgets,” the eCommerce specialist says. However, premises are optimistic and show an overall increase of the electronic trade in Romania, this year. “At the end of March we can see an average purchase increase of 20% compared to the same period of 2021. At the end of quarter 1, this year's premises are optimistic. Normally, the e-commerce market will continue to grow in 2022,” the specialist mentioned. Gun Media is a performance agency in digital marketing, a Google partner since 2013. In 2022, the company was in Top 3 Google partners in Romania and in 2020 it became Facebook Marketing Partner.
This article series tells the stories of the 15 finalists selected in the BVB Arena program. BVB Arena is the flagship program of the Bucharest Stock Exchange, dedicated to developing and promoting the Romanian entrepreneurial environment. The program’s goal is to select and promote Romanian companies that have the greatest growth potential and high chances […]
Salt Bank, the first 100% digital Romanian bank built entirely from scratch, has been named by Celent as the 2025 Model Bank for Digital Bank Launch. Celent is one of the world’s most prestigious research and advisory firms focused on technology for financial institutions. By receiving the title of "2025 Model Bank for Digital Bank […]
The 8th edition of the national educational program “Healthy Lifestyle, Diverse Nutrition and an Eco-Responsible Attitude” under the motto “Good for Taste, Good for Health, Good for the Planet!” has concluded. The program was organized by the Taste Celebration Association and funded by the Auchan Foundation with 100,000 euros. The program aims to convey to […]
Romania's budget deficit, meaning the gap between revenues and expenditures, reached 3.39% of GDP after the first five months of the year, while the new government grapples with balancing initiatives. The deficit increased compared to the first four months, when it stood at 2.95% of GDP, and remained roughly stable compared to the first five […]
eLog, a Balkan-based provider of reusable transport packaging systems for the retail sector, has entered the Romanian market by leasing 4,000 sqm of warehouse and office space at CTPark Bucharest North. The facility, developed by CTP, will serve as eLog’s first operational hub in Romania, supporting its expansion into local retail logistics. Specializing in Retail […]
More than three-quarters of Romanians (76%) see Artificial Intelligence as an opportunity for the economy and society, although half of them also acknowledge its risks, according to a new RoCoach and Novel Research study. Overall, over one-third of respondents (35.7%) believe that AI will primarily lead to job losses, even if new types of roles […]
