Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
JW Marriott Bucharest Grand Hotel marks a milestone that goes far beyond an anniversary this year. It celebrates 25 years of stories — of people, vision, and the unwavering belief that hospitality has the power to shape a city’s spirit. “Marking 25 years is, first and foremost, a statement of trust. Guests have chosen JW […]
Three-quarters of Romanian citizens believe that the national healthcare system offers poor services, and 70% think that it is overstretched, according to the seventh edition of the Ipsos global report on health services, carried out in 30 countries, including Romania. The study analyzes the population’s perceptions of healthcare systems, major issues in the field, and […]
An 11-story building is currently being built next to the graves in Bucharest’s famous Bellu Cemetery, and the project, authorized by the District 4 City Hall in 2023, has sparked controversy in the context of local elections for general mayor. District 4 City Hall, led by Daniel Băluță, currently a candidate for the position of general […]
Romania is preparing to select its first-ever national team for the Bocuse d’Or, marking the country’s official debut in the prestigious culinary competition. The Bocuse d’Or Romania National Selection will take place on November 27 in Brașov, where five teams will compete over six hours for a single place in the 2026 Bocuse d’Or Europe […]
Prosecutors and police in Romania conducted 17 searches on Tuesday, November 25, in a case concerning falsified documents for persons from Russia, Ukraine, the Republic of Moldova, and other states of the former USSR. The searches mainly took place in Suceava county, on the border with Ukraine, but also in Bucharest. Some of the targeted individuals […]
HILS Development has announced a EUR 200 million investment in a new large-scale mixed-use residential project in northern Bucharest, marking the company’s expansion into one of the capital’s most dynamic growth areas. The development, called HILS Nord, will span 10 hectares near Lake Șaulei and feature 2,705 apartments alongside green spaces, retail areas, and other […]
