Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
On November 20th, 2025, the Bucharest Stock Exchange (BVB) celebrated 30 years since its reopening, organizing a series of anniversary events along with various representatives of the Romanian capital market. Three decades ago, the first transactions took place on the BVB, and the Romanian investment landscape as we know it today began to take shape. […]
With the holidays just around the corner, we’ve created the new Collection of Boromir Infused Cozonac with natural vanilla syrup and pistachio. Unique, slightly moist, and richly filled, our latest assortments of Boromir Infused Cozonac make every festive moment with your loved ones even more special. Each bite melts in your mouth, bringing warmth, comfort, […]
Romanian airline AnimaWings announced on Friday, November 21, that starting in 2026, it will operate five new air routes from Timișoara International Airport, serving holiday destinations in Italy and Greece. The new connections include Athens (ATH), Olbia – Sardinia (OLB), Kefalonia (EFL), Thessaloniki (SKG), and Kavala (KVA). “We want Timișoara to become a reference point […]
President Nicușor Dan promulgated a law establishing October 29 as Queen Marie Day, following the bill’s adoption by the Chamber of Deputies on October 28, news agency Agerpres reported. The new law designates the date as a day dedicated to commemorating the life and historical contribution of Queen Marie of Romania. On October 29, public […]
Horaţiu Potra, the mercenary leader with alleged ties to Russia who previously fled Romania, was placed under preventive arrest for 30 days after his extradition from Dubai. He is investigated for attempted actions against the constitutional order, violation of the regime of weapons and ammunition, and violation of the regime of explosive materials. The same preventive […]
Nicușor Dan is the political figure in whom Bucharest residents have the most trust, according to a survey by INSCOP Research. The former mayor, now head of state, is followed by prime minister Ilie Bolojan. More precisely, 44.2% of the total sample state that they have quite a lot or very much trust in Nicușor […]
