Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
The second stage of the international Grand Chess Tour, one of the most important chess tournaments in the world, will take place in Bucharest from May 7 to May 16. The first stage of will take place in Warsaw, Poland. However, the event’s opening will take place on May 6. In addition to these two, […]
Voxxed Days Bucharest 2025 concluded the 2025 edition on 27th March, after two days of successful workshops and conferences. "I'm grateful we managed to bring together 300 developers and tech team leaders again this year, in a conference dedicated to a passionate developer community. It was a significantly bigger effort than in previous years, given […]
Romania’s civil shelters, which are to be used to protect people in the event of armed conflict, are few, unsanitary, and largely obsolete in terms of equipment, according to a report by the Court of Accounts. The audit conducted by the Court of Accounts on the situation of civil...
The organizers of music festivals Untold and Neversea have signed an agreement with the Bucharest City Hall to organize a "mega-festival" in the capital this year. The large-scale project is set for a pilot edition this year, with plans to have it "grow year by year." It will take place at Arena Naţională. The talks […]
Around 61% of Romanians say they have been the target of online fraud attempts, the most common consequences being the infection of the device with malware or viruses (42%) and the loss of money (30%), according to the latest study conducted by Reveal Marketing Research. Of those who have been targeted, 39% have experienced such […]
Showpad, active in AI-driven revenue enablement technology, announced the official launch of its Research and Development center in Bucharest. With headquarters in Ghent (Belgium) and Chicago (US), Showpad is "strategically positioning its new R&D center to tap into the rich talent pool and burgeoning technology ecosystem of Romania." It also underscores Showpad's dedication to accelerating […]
