Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
Trade between Romania and Poland continues to grow, with annual bilateral exchanges in goods now valued at more than EUR 12 billion, according to figures presented by the Polish-Romanian Bilateral Chamber of Commerce and Industry (PRBCC). The data was released during a reception in Bucharest marking Poland’s Independence Day and Romania’s National Day. Polish investments […]
As Romania moves closer to implementing the EU Pay Transparency Directive, local employers are preparing for one of the most consequential shifts in workplace regulation in over a decade. The directive, set for transposition by June 2026, introduces strict new rules on salary disclosure, pay reporting, and equal-pay verification, aiming to close persistent gender gaps […]
A young Romanian has developed a new system that allows people to return entire bags of recyclable packaging at once, replacing the traditional method of inserting bottles one by one into reverse-vending machines. The concept, called IZI, was created by Ștefan Parascanu, who returned to Romania after studying and working in the United Kingdom. The […]
JTI, the global owner of both Winston and Camel, announced on Thursday, November 27, a plan to build a new, state-of-the-art factory in Ștefăneștii de Jos, Ilfov County. Designed to replace the current Bucharest production site, which is operating under space constraints, the facility is scheduled for completion in 2027. Ground works at the new […]
The City Hall of Oradea, in northwest Romania, has begun installing new smart parking meters as part of its ongoing modernization and digitalization of the municipal parking system. The first batch of devices has already been placed in central areas, and the entire system is expected to become operational by the end of the year. […]
Orange Romania announced the launch of the 5G+ technology in the Bucharest subway, becoming the first operator in the country to reach mobile data speeds of up to 1 Gbps in the underground network. The company has begun activating the technology in several stations and plans wider deployment in the coming weeks. The first 5G+ […]
