Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
The forecasts made by managers in the second half of 2024, as expressed in the CONFIDEX study, were more pessimistic than the actual economic reality of Romania. The onset of the year, however, marked by surprising events, international geo-political tensions, and the unpredictability of the upcoming presidential elections in Romania, may heighten the caution levels […]
Arval Romania has recently launched Arval Re-Lease, a new service dedicated to the local market focusing on the leasing of used vehicles that have completed an operational leasing contract. Arval Re-Lease is designed to meet the common needs of companies, offering comprehensive solutions to reduce costs associated with vehicle rental, insurance, and maintenance services. Arval […]
Bogdan Crețu’s novel Mai puțin decât dragostea/ Less Than Love is Romania’s nomination for this year’s European Union Prize for Literature (EUPL). The European Union Prize for Literature (EUPL) recognizes emerging fiction writers from the European Union and beyond. Each year, national juries choose their proposal in a rotating selection of countries participating in the […]
Interim president Ilie Bolojan is attending the European Council in Brussels on Thursday, March 6, to signal Romania’s position in favor of strengthening NATO's European pillar, supporting Ukraine, and increasing defense spending. He also met with several European leaders before the summit, including the next chancellor of Germany. European leaders met in Brussels to discuss […]
Russia carried out 34 hybrid attacks against Romania in 2024, according to a report presented in the Italian Parliament, based on information published by Romanian authorities regarding last year’s annulled presidential elections. On March 3, Italy’s ambassador to Bucharest, Alfred Maria Durande, announced that foreign forces were involved in the 2024 presidential elections in Romania....
Le Bistrot Français, part of the prestigious hospitality associations Relais & Châteaux, has started a collaboration with Chef Tom Meyer, one of the most appreciated French cooks, awarded by the Michelin guide and holding the title of Meilleur Ouvrier de France. Starting Monday, March 3, the restaurant’s menu will bear his signature, marking a special […]
