Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
A violent storm with extremely strong winds struck the popular mountain town of Sinaia, Prahova Valley, on July 9, causing significant damage, injuring at least 16 people, and disrupting transport and local infrastructure. Historical sites in the city have also been affected. Authorities had issued a message via the RO-Alert system ahead of the storm, warning […]
Bogdan Mircea Petre, one of the lawyers who represented far-right politician Călin Georgescu, is allegedly involved in a case of sexual assault after he was caught in the act during a meeting with a minor, according to Digi24. The “sting operation” was organized by Alex Costandachi, known in the public space as Justițiarul...
Roughly 8 out of 10 chief financial officers, or CFOs, from Romania’s largest companies say they now need constantly updated financial forecasts, unlike previous years when the focus was primarily on financial results, budgeting, and accounting, according to Inulta, a company specializing in Corporate and Enterprise Performance Management. The forecasts come to offer a degree […]
Romanian prosecutors have placed a precautionary seizure on the accounts and assets of the mercenary Horațiu Potra, in a case of tax evasion, embezzlement, and money laundering. The measure targets over RON 24 million, nearly 30 kilograms of gold, a property in Bucharest, and 11 properties and apartments in Sibiu. According to investigators cited by […]
The first sales figures from two of the largest European markets, France and Germany, both major markets for the Dacia brand, show that the debut of the carmaker's largest SUV, the Bigster, has been impressive. June data on car registrations in Germany show that the Dacia Bigster managed to sell 1,227 units in its second […]
After a 2024 marked by adaptation and consolidation, Romanian eCommerce entered 2025 with a more restrained dynamic. According to MerchantPro Compass, the biannual analysis conducted by MerchantPro, a SaaS eCommerce platform supporting over 2,000 active online stores—the first half of this year confirms a paradigm shift: it’s no longer about how much you sell, but […]
