Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
More than 2 out of 3 Romanian consumers do not return for a second purchase, according to the new Customer Loyalty Index, a comprehensive analysis based on aggregated data from campaigns and authored by White Image, the oldest email marketing company in Romania. The Index analyzes the post-purchase behavior of Romanian consumers and highlights major […]
Fashion retailer Primark announced major plans to expand its presence in Romania, confirming four new store openings for 2026. This will double its presence in the market and create over 450 new jobs. The announcement arrived at an important moment for the company, which marked three years since the opening of its first Romanian store […]
Romania’s National Road Investment Company (CNIR) awarded on Tuesday, December 16, the contract for the design and construction of the Bacău–Piatra Neamț express road to a Romanian–Bulgarian consortium. The value of the contract is RON 5.17 billion (some EUR 1 billion), excluding VAT, and its signing will take place if no appeals are filed. The […]
Romania will host its first mixed team European Judo Championship in 2027, according to the Romanian Judo Federation. The competition will take place at a key moment in the Olympic cycle, when the points earned will directly influence world rankings and qualification for the Olympic Games, according to FR Judo. The event will...
Radu Miruță, currently Romania’s economy minister, was proposed to lead the Defense Ministry. He will also hold the position of deputy prime minister. In his place, senator Irineu Darău has been proposed to take the helm of the Economy Ministry. The Defense and Economy Ministries are handled by the center-right reformist party Save Romania Union […]
Carrefour Romania has expanded its proximity retail network, reaching 200 Express stores and 191 Market locations nationwide, as part of its strategy to strengthen convenience formats. The retailer announced that the 200th Carrefour Express store will open on December 22. In 2025 alone, Carrefour opened 27 Express stores, including 19 company-operated units and eight franchise […]
