Over half (57%) of the buyers of clothes, footwear and accessories bought them in September from physical shops, according to study published on Thursday by MKOR Consulting.According to Fashion Consumer Trends Live, in September, only 2 out of 10 consumers (21%) chose to buy such articles exclusively on online, and another 22% of the consumers bought clothes, footwear and accessories, both in shops and online.Out of those who bought these articles in the shops, 48% acquired from specialised shops in the malls.On the other hand, 71% of the buyers acquired clothes, and 41% bought footwear. Out of the buyers of footwear, 30% acquired online.The average of the purchases basket is higher online (314 lei/acquisition) as compared to the budget spent in physical shops (282 lei/acquisition).As regards the brands or shops chosen, the ranking of the acquisitions of clothes is led by H&M and that of footwear is led by Deichmann.The creator of MKOR Consulting, Corina Cimpoca said that the Romanians continue to prefer shopping in shops, despite the restrictions imposed by the pandemics. ‘We notice a preference of the Romanians to buy offline, despite the restrictions imposed by the pandemics. We will continue to follow the changes on the market and the next months, to see the way the increasing number of Covid-19 cases changes the purchasing behavior. On the other hand, this is why we started the first study in real time in Romania: to offer an instrument for strategic decisions, which could reflect the changes on the market, while they are taking place’ said the representative of the market research company.The study Consumer Trends Live is made monthly on nationally representative samples, criteria of gender, age and region, of a minimum 400 interviewees.The study monitors seven different sectors, from the beginning of 2021: Fashion, Beauty &Care, Jewels & Watches, IT&C, Electronics & House Appliances, and Furniture & Decorations, DIY.
“Catane,” a dark comedy inspired by real events and directed by Ioana Mischie, is set to have its first special screenings in Romania after a successful festival circuit. The film had its world premiere at the IFFI Goa festival in India and was nominated this year at the Hollywood Music in Media Awards for Best […]
Romania is among the European countries where water reserves are decreasing at an alarming rate, according to an analysis carried out by researchers from University College London in collaboration with The Guardian and Watershed Investigations. Scientists analyzed data from the period 2002–2024 provided by satellites that monitor changes in the Earth's...
George Smyth, 18, went missing on a hike near Romania’s famous Bran Castle more than a week ago. On November 23, the British citizen started to suffer from hypothermia and exhaustion and called the emergency services. Trying to locate him, mountain rescue services conducted searches over the next few days but were only able to […]
Over 107,000 people in Prahova and Dâmbovița counties, in southern Romania, have been without drinking water since Friday, November 28, due to problems at the Paltinu Dam. According to local authorities, the problems are set to persist until next week. The dam registered a drop in water levels, leading to problems in the water distribution system. […]
A special ‘Silent Day’ event will be held at the Bucharest Christmas Market in Constituției Square on Wednesday, December 3, aimed at creating a quieter and more accessible environment for children with sensory disabilities. The initiative is designed to make the festive market manageable for children who may struggle with loud noise, bright lights, and […]
Romanians have the highest level of trust in others in the European Union, according to the most recent Eurostat data for the year 2024, ahead of the usual leader of the ranking, Finland. The indicator ‘trust in others’ measures a person’s trust in people they do not know on a scale from 0 (‘I...
