A soft drink brand has been named the most chosen FMCG brand by Romanian shoppers in the latest Brand Footprint 2026 study by YouGov Shopper, which tracks more than 10,000 brands across Europe and highlights which labels secure a place in consumers' baskets, how rankings shift, and what trends drive growth.For Romania, the top three FMCG brands in 2026 are Coca-Cola, Pepsi and Dr. Oetker.In category rankings, Hochland is the most chosen dairy brand, Colgate leads personal care, and Sano tops home care. Domneasca posted the strongest advance in the food segment, while Amstel recorded the most notable debut in the overall ranking. Cris-Tim enters the Top 20 for the first time, and Borsec (3) and Boromir (4) are the highest-placed local brands.Although the ranking highlights the most chosen brands of the moment, the underlying story is how shoppers are shifting behaviour and which brands respond most effectively.More than half of the brands monitored increased their CRP (Consumer Reach Points) score in 2025, reflecting millions of daily purchase decisions."The ranking shows that brand evolution isn't driven by a single trend. In Romania, consumers seek a balance between value and quality and continue to reward brands relevant to their daily lives. We also see strong local brands consolidating their position and gaining ground in a competitive environment," said Diana Scaunasu, Managing Director, YouGov Shopper Romania.Brand Footprint 2026 analyses over 10,000 FMCG brands across 14 European markets, identifying the fastest-growing labels, the consumption trends shaping demand, and the strategies that help brands secure a place in consumers' baskets. Part of the global Brand Footprint series coordinated by Worldpanel by Numerator, the full study covers 50+ markets across five continents.The YouGov Shopper study spans Western and Central-Eastern Europe: Austria, Belgium, Bulgaria, Croatia, Czechia, Denmark, Germany, Italy, the Netherlands, Poland, Romania, Serbia, Slovakia and Sweden.
Macro commentary by etoro analyst for Romania, Bogdan Maioreanu From Fuel Pump to Heating Bills: Energy Prices Threaten a New Inflation Wave Oil prices continued to climb, pushing up the fuel prices at the pump. While these moves are very visible and are attracting immediate consumer interest, behind the scenes,...
The gondola lift in the popular mountain town of Sinaia has been temporarily closed to passengers after monitoring reports showed significant and progressive movement of one of its support towers, the local authorities announced. Subsequent measurements confirmed that tower 2 on the Cota 1000-Cota 1400 section had shifted beyond safety limits. Sinaia is one of […]
L'Oréal Romania has appointed Guillaume Pitoiset as Country HR Director, starting in September 2026. With a 15-year career within L'Oréal Groupe, he combines experience in Corporate HR, project management, and leadership across benchmark European markets. Guillaume Pitoiset joined L'Oréal Groupe in 2011, initially working within the L'Oréal Luxe division, and in November 2012 took on […]
The National Liberal Party (PNL) has called on the Social Democratic Party (PSD) to publicly explain the participation of former Labour Minister Florin Manole in a private jet trip to Mykonos, Greece, alongside Constitutional Court judge Cristian Deliorga, former Prime Minister Victor Ponta, other former ministers and businesspeople. PNL said...
A total of 48% of Romanian 15-year-olds who took the OECD Program for International Student Assessment (PISA) tests in 2025 reached the minimum proficiency level (Level 2) in Mathematics, compared with 52% in Reading and 54% in Science. This is below the OECD averages of 65%, 69%, and 74%, respectively, according to the PISA 2025 […]
PNL Accuses PSD and AUR of Hypocrisy Over Political Reactions to CCR Controversy BUCHAREST, September 8, 2026 – The National Liberal Party (PNL) criticised the Social Democratic Party (PSD) and the Alliance for the Union of Romanians (AUR) on Tuesday, accusing the two parties of applying double standards in their political...
