Over half of Romanian buyers of fashion items (57%) in urban areas buy less often, but eight in ten opt for discounted quality designer clothing, according to the findings of a survey released on last Tuesday.According to data centralised by Reveal Marketing Research, for 44% of respondents, quality is the main criterion in choosing the purchase location, while price is mentioned by 24%, and discounts by 22%.In the view of 46% of the respondents, "smart shopping" means quality products bought at a discount, and other meanings are the strictly purchase of the necessary products (35%), waiting for promotions (30%) and choosing products that last over time (27%).This redefinition is more visible among women, as 52% associate "smart shopping" with quality products on sale, compared with 39% of men. At the same time, the share reaches 51% among people with higher education.The survey shows that 79% of respondents would visit an outlet if an international brand they appreciate opened its first store in Romania there. In addition, large discounts are the main factor that would generate more frequent visits to such a place, mentioned by 66% of the respondents. The preferences are followed by more varied collections (23%), premium brands (17%), new international brands (15%) and the shopping experience (14%).Also, interest in premium brands reaches 21%, both among men and people with higher education, as against 17% at the sample level. At the same time, new international brands are mentioned by 20% of high-income respondents, compared to 15% at the total level.The quantitative survey was conducted by Reveal Marketing Research for Fashion House Militari & Pallady in August 2026, through computer assisted web interviewing, with an average completion time of ten minutes, on a sample of 1,007 respondents.
Romania’s center-right National Liberal Party (PNL) and Save Romania Union (USR) have signed a parliamentary cooperation agreement aimed at coordinating their legislative and political actions throughout the current parliamentary term. The deal is not an electoral alliance or an agreement on political appointments, PNL vice president Alexandru Muraru said. The agreement covers PNL’s 54 deputies […]
BCR Publishes Key Results and Conclusions from its 2025 Consolidated Sustainability Report Bucharest, 7 September 2026 – Banca Comercială Română (BCR) presents the results of its 2025 Consolidated Sustainability Reporting, highlighting the expansion of sustainable financing, progress towards climate targets, and the impact of financial education and financial health programmes, as...
President Dan reportedly wants a fully operational government in place before the next S&P sovereign rating review, expected in early October, with the rating agency’s experts due in Bucharest on September 24, according to G4media.ro. The...
The BET index lost 6.7% in August, but still posted a 42.3% gain since the beginning of the year and a 67.4% increase over the past 12 months, ranking first on both horizons among a sample of 38 European national benchmark indices, Ziarul...
The company's management has set the date for the Extraordinary General Meeting of Shareholders for September 21, 2026. The agenda includes the project for the new terminal for bulk solid fertilizers and liquid products, according to the official document. The infrastructure will be developed at Berth 84 and Stockpile 5 in the North Port of […]
This prepares the ground for a faster sale of the shipyard to the German group Rheinmetall, which should start construction of EUR 1 billion military ships under a contract with the Romanian state, and its partner MSC, Ziarul...
