December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
On November 20th, 2025, the Bucharest Stock Exchange (BVB) celebrated 30 years since its reopening, organizing a series of anniversary events along with various representatives of the Romanian capital market. Three decades ago, the first transactions took place on the BVB, and the Romanian investment landscape as we know it today began to take shape. […]
With the holidays just around the corner, we’ve created the new Collection of Boromir Infused Cozonac with natural vanilla syrup and pistachio. Unique, slightly moist, and richly filled, our latest assortments of Boromir Infused Cozonac make every festive moment with your loved ones even more special. Each bite melts in your mouth, bringing warmth, comfort, […]
Romanian airline AnimaWings announced on Friday, November 21, that starting in 2026, it will operate five new air routes from Timișoara International Airport, serving holiday destinations in Italy and Greece. The new connections include Athens (ATH), Olbia – Sardinia (OLB), Kefalonia (EFL), Thessaloniki (SKG), and Kavala (KVA). “We want Timișoara to become a reference point […]
President Nicușor Dan promulgated a law establishing October 29 as Queen Marie Day, following the bill’s adoption by the Chamber of Deputies on October 28, news agency Agerpres reported. The new law designates the date as a day dedicated to commemorating the life and historical contribution of Queen Marie of Romania. On October 29, public […]
Horaţiu Potra, the mercenary leader with alleged ties to Russia who previously fled Romania, was placed under preventive arrest for 30 days after his extradition from Dubai. He is investigated for attempted actions against the constitutional order, violation of the regime of weapons and ammunition, and violation of the regime of explosive materials. The same preventive […]
Nicușor Dan is the political figure in whom Bucharest residents have the most trust, according to a survey by INSCOP Research. The former mayor, now head of state, is followed by prime minister Ilie Bolojan. More precisely, 44.2% of the total sample state that they have quite a lot or very much trust in Nicușor […]
