December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
Cambridge School of Bucharest (CSB) has been shortlisted for the Student Mental Health Initiative of the Year category in the Tes Awards for International Schools 2025, becoming the only school in Romania to appear on this year’s shortlist. The nomination recognises CSB’s pioneering, student-led approach to promoting well-being across the Secondary School and reflects the […]
The Romanian Film Festival UK (RFF25UK) begins this week with a program showcasing a selection of new and archive Romanian feature films, documentaries, and shorts. The festival will open with the UK premiere of Traffic, Romania's 2026 Academy Awards entry. The film is directed by Teodora Ana Mihai from a screenplay by Palme d'Or–winning filmmaker […]
The government is preparing a major overhaul of state-owned companies, deputy prime minister Oana Gheorghiu announced on Monday, November 24, unveiling plans for a unified registry and initial reforms targeting 10 key enterprises. According to her, Romania currently has 1,502 state-owned companies, including 230 at central level and 1,272 under local authorities. Among central entities, […]
Two Romanians reportedly forced open an emergency exit and ran after the plane that was preparing to take off for Bucharest from Cologne, southwestern Germany, on Friday, November 21. The two, aged 28 and 47, were late for boarding, at which point they broke an emergency window and activated a button to open a secured […]
NOËL, the longest-running designer gift fair in Romania, will hold its 16th edition on December 13–14 at Unirea Shopping Center in Bucharest. The event will feature more than 100 designers presenting handmade and curated gifts, including unique pieces, capsule collections, and seasonal items. The fair will host creators from Romania as well as artists from […]
Romania will celebrate its National Day on December 1 with a large military parade in Bucharest featuring Romanian and allied troops. The event will also showcase an extensive display of military equipment and aircraft at the Arch of Triumph. More than 2,900 servicemembers and specialists from the Ministry of National Defense, Interior Ministry, Romanian Intelligence […]
