December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
Google has released its annual report on Romania’s most popular search trends, showing how politics and pop culture shaped online behaviour in 2025. Queries about Nicușor Dan, Ion Iliescu, and the viral toy Labubu stood out among the fastest-rising searches of the year, alongside major entertainment moments and high-profile public events. The spring presidential election […]
Romanians celebrate Saint Nicholas (Sfântul Nicolae) on December 6, a tradition that has grown far beyond its religious roots and signals the official start of the holiday season. The day is especially beloved by children, who eagerly prepare their freshly polished boots in hopes of finding small gifts in the morning. Many Romanians also celebrate […]
The newest episode of Voices of Romania, Romania Insider’s interview series, is now available on Spotify, YouTube, Apple Podcasts, Deezer, and all...
ASFAT, a wholly state-owned company operating under Türkiye’s Ministry of National Defence (MoND), has signed an agreement for the delivery of the light corvette Akhisar to the Romanian Naval Forces. This transaction represents a milestone for Türkiye’s defence industry, as it is the first international sale of a combat ship built in Türkiye to a […]
Wind projects with a total capacity of almost 316 MW have been declared winners in the third auction under the Contracts for Difference (CfD) scheme, above the minimum threshold set by the Ministry of Energy, according to sources quoted by Economica.net. The third auction was organised because of insufficient projects approved under...
Fitch Ratings has affirmed the long-term Issuer Default Rating (IDR) of Romania-based, state-owned bank CEC Bank at BB/stable, its Viability Rating (VR) at bb, and Government Support Rating (GSR) at b, based on the bank's moderate, albeit strengthening, business profile, adequate capitalisation, and reasonable funding and liquidity. This puts the Romanian bank's rating two notches […]
