December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
The Praid Salt Mine, in central Romania, is still closed to tourists due to the flooding that took place following last week’s rains. Salt extraction activities are also halted due to the risk of collapse, while efforts are underway to remove the water accumulations. The management announced last week that the salt mine is temporarily […]
Romania’s Competition Council has approved the acquisition of Karamolegos Bakery Romania by Vel Pitar, a company fully owned by global bakery group Bimbo, the authority announced on May 12. Karamolegos Bakery Romania is involved in the production and sale of packaged bread under brands such as KB Toast, KB Selected, and Mândra. It also supplies […]
The National Bank of Romania (BNR) probably spent/sold EUR 6 billion of its foreign exchange reserves to prop up the local currency (leu) last week after the victory of far-right presidential candidate George Simion in the first round of elections, which led to the collapse of the government, according to an analysis by Austrian bank […]
Romania’s foreign trade deficit (goods) widened by 27% y/y to EUR 8.45 billion in Q1, according to data published by the statistics office INS. Exports rose by 2.7% y/y while imports surged by 8.1% y/y. Romania’s deficit in foreign trade in goods has reached EUR 35.2 billion in the four quarters to March 2025, or […]
Romania’s Treasury has launched new issues of government bonds under the Tezaur and Fidelis schemes, paying yields of 6.75% (1-year) to 7.8% (5-year) for the local currency debt and up to 6.25% (7-year) for euros. After the Treasury raised RON 21.4 billion (EUR 4 billion) under the two schemes year to date, the households’ demand […]
Romania’s Treasury on May 12 placed RON 540 million (EUR 100 million) of Government bonds on the domestic market at an average yield of 8.45% by reopening an issue that matures at the end of July 2026, according to the National Bank (BNR). The yield is 1.5 percentage points up from roughly two weeks earlier, […]
