December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
“Garden of Memories,” a civic initiative meant to commemorate the 1989 Revolution that led to the fall of communism in Romania, is set to take place between December 19-20 around the Memorial of Rebirth, in Bucharest’s Revolution Square. Organized by the Streets for People Association, together with the Bucharest City Hall and the Museum of […]
Runware, a startup founded by two Romanian entrepreneurs, announced last week that it has secured a USD 50 million Series A funding round led by Dawn Capital, one of the largest European investors in B2B software companies. The round also included Comcast Ventures, Speedinvest, Insight Partners, and a16z Speedrun. The company founded by Flaviu Rădulescu and […]
The body of Romanian former justice minister Rodica Stănoiu was exhumed on Monday, December 15, after prosecutors opened an in rem case regarding her suspicious death, Digi24 reported. Investigators are looking into the possibility that the former minister may have been killed through negligence. ...
Authorities in Romania have begun imposing fines for owners of bicycles and electric scooters who do not take out mandatory motor third-party liability insurance (RCA). The new rules have been applicable since November 13, but the Romanian Parliament granted a 30-day grace period until the application of sanctions, according to...
Art Safari will relocate to Amzei Square in central Bucharest in 2026, where it will operate under a new format titled Art Safari New Museum, following more than a decade of pop-up exhibitions hosted in historic buildings across the capital. After 12 years, 17 editions, and more than 1 million visitors, the exhibition platform will […]
In Romania, Christmas is more than holiday markets, decorated trees, and wrapped gifts. It's a season filled with old customs, lively rituals, and dishes that bring families together. One of the most popular Christmas traditions is caroling. Although traditions vary depending on the area, the ritual of going from house to house and singing carols […]
