December, period of winter holidays, brings to the shops online sales 28% higher than in the annual monthly average, according to a study made by a platform SaaS based on Artificial Intelligence (AI)."The Christmas holidays are a new peak shopping period in eCommerce. And this time, we looked at a representative sample of online stores, and the measurements show an overall sales increase of 28%. What we see differently from Black Friday, another peak period we just passed, is a greater focus on furniture, equipment and accessories, and a reduction in growth for a key Black Friday area, the electronics category," says Vlad Marincas, CEO and co-founder of Aqurate. The top 7 online sales growth categories in December were: furniture (+58.8%), equipment and accessories (+53.4%), children and baby products (+50.9%), books and multimedia (+48.8%), arts and entertainment (+27.8%), food, beverages and tobacco (+27.6%) and electronics (+23.5%). According to the press release of the company, Aqurate helps with the collection of data with which the users of online shops interact, and the introduction of the data in the browser of products recommendation. The AI solution is based on the analysis and interpretation of huge volumes of data regarding the behavior of the clients – products bought, clicks, products in the basket and others. This compares the similar actions of different users and estimate, through AI, what would be interesting for each user.Aqurate Personalize increases income from Commerce by 23% through product recommendations AI generated, personalised to each visitor of the sites. The service increases both the conversion rate from eCommerce and the average value of the order.In the first month of the year, Aqurate announced that they surpassed 1,600,000 orders processed through online shops which use its AI product recommendation algorithm.
JW Marriott Bucharest Grand Hotel marks a milestone that goes far beyond an anniversary this year. It celebrates 25 years of stories — of people, vision, and the unwavering belief that hospitality has the power to shape a city’s spirit. “Marking 25 years is, first and foremost, a statement of trust. Guests have chosen JW […]
Three-quarters of Romanian citizens believe that the national healthcare system offers poor services, and 70% think that it is overstretched, according to the seventh edition of the Ipsos global report on health services, carried out in 30 countries, including Romania. The study analyzes the population’s perceptions of healthcare systems, major issues in the field, and […]
An 11-story building is currently being built next to the graves in Bucharest’s famous Bellu Cemetery, and the project, authorized by the District 4 City Hall in 2023, has sparked controversy in the context of local elections for general mayor. District 4 City Hall, led by Daniel Băluță, currently a candidate for the position of general […]
Romania is preparing to select its first-ever national team for the Bocuse d’Or, marking the country’s official debut in the prestigious culinary competition. The Bocuse d’Or Romania National Selection will take place on November 27 in Brașov, where five teams will compete over six hours for a single place in the 2026 Bocuse d’Or Europe […]
Prosecutors and police in Romania conducted 17 searches on Tuesday, November 25, in a case concerning falsified documents for persons from Russia, Ukraine, the Republic of Moldova, and other states of the former USSR. The searches mainly took place in Suceava county, on the border with Ukraine, but also in Bucharest. Some of the targeted individuals […]
HILS Development has announced a EUR 200 million investment in a new large-scale mixed-use residential project in northern Bucharest, marking the company’s expansion into one of the capital’s most dynamic growth areas. The development, called HILS Nord, will span 10 hectares near Lake Șaulei and feature 2,705 apartments alongside green spaces, retail areas, and other […]
