Ooni Koda
  1. Home
  2. /
  3. Newsfeed
  4. /
  5. Deloitte study: companies redirected almost half of the...

Deloitte study: companies redirected almost half of the marketing budgets towards social media and mobile activities during the COVID- 19 pandemic

August 20, 2020

During the COVID-19 pandemic, companies redirected almost half of the marketing budgets (46%) towards social media and mobile activities, according to the latest edition of Deloitte Chief Marketing Officer (CMO) Survey, twice as much as before the pandemic. The study also emphasizes that marketers anticipate a continuous growth for mobile spending over the next 12 months, while spending on social media will remain close to the new high level. Deloitte CMO Survey was the result of an analysis of almost 300 responses from top marketers active in 13 industry sectors in US.

Read in full - click here
Ahold Delhaize appoints Xavier Piesvaux as country manager for Romania

Ahold Delhaize, the owner of the local supermarket chains Mega Image and Profi, has appointed Xavier Piesvaux as country manager for Romania beginning January 1, 2025. Piesvaux, who was brand president of Mega Image from 2006 to 2015, will return to the country, where he will oversee the expansion of the company’s local brands Mega […]

Cargus: 15% increase in delivery volumes during Black Friday weekend, driven by international customers and sales in the fashion segment

Cargus, one of Romania’s leading courier companies, recorded a 15% rise in delivery volumes over the Black Friday weekend, 7-10 November, compared to the same period in 2024. In total, the company delivered almost half a million parcels per day nationwide. These results confirm the positive trend of the e-commerce market and highlight Cargus’s strong […]

Romania evacuates residents near Danube border after Russian drone strike in Ukraine ignites LPG vessel

Romanian authorities carried out preventive evacuations in the village of Plauru in Tulcea county early Monday, November 17, after a drone attack on the Ukrainian port of Izmail ignited a liquefied petroleum gas (LPG) vessel located close to the Romanian border, officials said. The fire, triggered during overnight strikes by Russian forces on targets near […]

New surveys reveal tight race for Bucharest mayor three weeks ahead of the vote

Two new polls by survey companies CURS and AtlasIntel show an extremely tight race for Bucharest general mayor, a position left vacant after former mayor Nicusor Dan became president of Romania earlier this year. Social Democrat (PSD) candidate Daniel Băluţă tops the CURS poll, with 27%, followed by center-right candidates Ciprian Ciucu (National Liberal Party […]

World’s Largest Lesson organized in Romania by UNICEF

UNICEF is inviting teachers and students across Romania to take part in the 2025 edition of the World's Largest Lesson, held between November 17 and 25 to mark World Children's Day. Celebrated each year on November 20, the day commemorates the adoption of the UN Convention on the Rights of the Child in 1989, "the […]

PPC Group connects 130 MW photovoltaic park in Romania

PPC Group has expanded its renewable energy portfolio in Romania with the addition of a new 130 MW photovoltaic plant in Călugăreni, located 40 kilometers south of Bucharest. The project has recently been connected to the national grid. The plant was built using 227,240 bifacial photovoltaic panels and is expected to generate more than 193 […]